FORA.tv Speaker - Robert Hanson
Robert Hanson, President of the Global Levi's brand, began his career with Levi Strauss & Co. in 1988 as an Advertising Manager.
Since then, he has held a variety of executive-level positions in the United States and Europe, including Director of Marketing, Levi's kids; Vice President, Marketing and Brand Development, Dockers khakis; Senior Vice President, Brand Development, Europe, Middle East and Africa; President, Levi’s brand, Europe, Middle East and Africa, and President, Levi Strauss Americas.
Prior to joining Levi Strauss & Co., Mr. Hanson worked at global advertising firm Foote, Cone and Belding and consulted for Management Analysis Center.
He is a member of Levi Strauss & Co.'s Worldwide Leadership Team, which sets the company's global strategic direction. Mr. Hanson holds a B.A. and a B.S. from Saint Mary's College in California and attended the Executive Program of Northwestern
University's Kellogg School of Business for Consumer Marketing.