FORA.tv Speaker - Jamie Tedford
Jamie began his career in an entrepreneurial venture, building Boston-based youth marketing leader Collegiate Advantage until its acquisition by Student Advantage. As a senior manager at the IPO-bound Student Advantage, Jamie became an established and credible expert in the youth market, helping clients such as Coca-Cola, AT&T, and Nike to market effectively to teens and young adults.
He joined top-ten U.S. brand advertising agency, Arnold Worldwide in 2001 where as the SVP, Marketing and Media Innovation, he developed brand-building, non-traditional marketing campaigns for clients such as VW, P&G, and Timberland. Recognized as a pioneer in the growing â€œWOMâ€ industry, he started the WOM division at Arnold and is a founding board member of the Word of Mouth Marketing Association.
He is a frequent speaker at industry conferences and his commentary on emerging media trends has recently been featured on ABCâ€™s World News Tonight, and in the New York Times, Wall Street Journal and Variety.
Jamie is a graduate of the University of New Hampshire, and resides in Marblehead, MA with his wife Meredith and their three children.
03.18.11 | 01:44:55 min
| 1 comment