FORA.tv Speaker - Nita Rollins
As Futurist for Resource Interactive, the nationâ€™s 4th ranked marketing agency according to Advertising Age, Nita Rollins identifies consumer, sociocultural and technological trends critical to digital brand marketing and ecommerce, and consults clients about their creative application to business objectives. She is a frequent speaker, and recently presented macrotrends impacting global retail to Belgian and Dutch retail executives and the Dutch Minister of Finance.
Before joining Resource Interactive, where she has also served as Director of Thought Leadership and Executive Director of Marketing, Nita was North American VP of Marketing Intelligence & Media Relations for Fitch, a WPPowned global brand design firm. Her articles have appeared in Design Management Journal, New Design (UK), Innovation: The IDSA Quarterly, Cinema Journal and Wide Angle, and her expert commentary in media outlets including The Wall Street Journal, Time, Business Week, US News & World Report, USA Today, and Womenâ€™s Wear Daily.
Nita is co-author of The Open Brand: When Push Comes to Pull in a Web-Made World, one of the first business books to redefine branding in terms of the social web, currently being used by over 20 Fortune 500 brands and introduced to 700 brand marketers at the 2010 Nestle Marketing Summit.
03.18.11 | 01:44:55 min
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