FORA.tv Speaker - Claude Zellweger
Claude Zellweger is a principal and design director at the San Francisco-based design agency, One & Co. As a creative director for HTC, he contributed to making the brand a global design powerhouse. Born in Switzerland, he sees the role of the designer as that of creating for both known and unknown needs.
Zellweger's point of view developed while working for well-known Silicon Valley firms IDEO and Pentagram Design. In 2001, he joined San Francisco's One & Co as a partner and creative director. During this time, One & Co's work in the sporting goods industry (with partners like Nike, Burton, and Nixon) received widespread recognition and it is now one of the Bay Area's dominant design forces. Today, companies such as Microsoft, Sony, Kodak, Incase, and Council are calling on Zellweger to lead the development of their brand and design. In 2008, One & Co was acquired by HTC and it remains prolific as a design consultancy.
Zellweger has received media attention and international awards, and most recently won the 40 under 40 Europe Awards. In 2010, he was nominated for the Swiss Design Awards as well as the World Technology Award (in association with TIME magazine, Fortune, and Science Magazine). He is a regular lecturer and member of design awards committees.
02.10.11 | 01:12:54 min
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