Speaker - Joe Rospars

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Joe Rospars is a founding partner & creative director at Blue State Digital. Rospars oversees all of Blue State Digital's strategy agency engagements.

From January 2007 through the inauguration in January 2009, Joe was Barack Obama's principal digital strategist. He took a leave from BSD to serve as the New Media Director for Obama's presidential campaign, where he oversaw all online aspects of the unprecedented fundraising, communications, and grassroots mobilization effort. Joe led a wide-ranging program that integrated design and branding, web and video content, mass email, text messaging, and online advertising, organizing, and fundraising.

Prior to the Obama campaign, Joe led BSD's work with Governor Howard Dean, from the founding of Democracy for America through Dean's historic 50-state strategy and the 2006 election victories. Joe got his start as a writer for Dean's 2004 presidential campaign.

Joe has been named to the Advertising Age "Digital A-List," and Rolling Stone included him among "100 People Who Are Changing America." He holds a bachelor's degree in political science from the George Washington University.

1 Program

Building for Success in Campaigning and Organizing

01.20.11 | 00:15:18 min | 0 comments