Speaker - Manny Anekal

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Manny Anekal oversees the development and sales of Brand Sponsorships for Zynga’s network of games. He focuses on creating high impacting ad integrations, which provide immense ROI to brands through the reach of TV, the measurability of online, and the most engaging advertising products.

Before joining Zynga, Manny ran Global Ad Operations for Electronic Arts, which managed advertising across online properties, in game dynamic and static ads for Xbox 360 and PS3, mobile and social networking. Prior to that, Manny spent 2 years at Microsoft/Massive Incorporated, developing new in game advertising technology and worked with the world’s top game publishers and developers to drive advertising revenue.

Manny has also held positions at The Nielsen Company, Time Warner, and Accenture. Manny holds an International Finance and Marketing degree from the University of Miami and graduated with Honors.

1 Program

Beyond Transmedia: Gamifying Major Media Properties

01.20.11 | 00:30:45 min | 0 comments