Speaker - Sebastian Deterding

 Sebastian  Deterding  Thumbnail


Sebastian Deterding is a UX Designer & Researcher at Coding Conduct. He works on user experience, persuasive design, video games, and gamification. His PhD research at the Research Center for Media and Communication at Hamburg University looks into the use of game design to motivate user behavior in non-game contexts.

Prior to this, he worked several years as user experience designer at Europe's largest magazine publisher, Gruner+Jahr, and as program manager at the Federal Agency for Civic Education in Germany.

Deterding was UX project lead of the redesign of one of Germany's five largest news sites, and product manager of Germany's most popular e-democracy application, "Wahl-O-Mat". Today, he speaks and publishes internationally on persuasive design and gamification at events such as reboot, re:publica, or Playful, and consults game companies on game usability and playability.

1 Program

On the Front Line: The Best and Worst of Gamification

01.20.11 | 00:31:02 min | 0 comments