Speaker - Jesse Redniss

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Jesse Redniss is the Senior Vice President of Digital for NBC Universal/USA Network. In this position, he oversees all digital efforts for the various USA Network properties. Since joining USA in April 2005, Redniss has played a pinnacle role in the digital restructuring and growth of the properties, which has driven a major shift in the industry and competitor’s online efforts. During his time at USA Redniss has lead the digital team to achieve unprecedented growth, resulting in triple digit increases in traffic metrics year-over-year. Before joining USA, Redniss worked as a digital supervisor at Tangible Media on the Atari and Midway games accounts and several leading advertising agencies specializing in media planning, buying and interactive strategy. Redniss has also held positions within the music industry at Volatile Media and SONY 550DMV. Follow Jesse on Twitter @jesseredniss

4 Programs

TV's Second Screen: How Gamification Can Save Big Media

06.20.12 | 00:21:11 min | 0 comments

Community Rules: Using Gamification to Drive Publishing

09.15.11 | 00:41:08 min | 0 comments

Jesse Redniss: USA Networks Has Gamified

01.20.11 | 00:32:39 min | 0 comments

Beyond Transmedia: Gamifying Major Media Properties

01.20.11 | 00:30:45 min | 0 comments