Speaker - John Jacobs

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John Jacobs is Chief Marketing Officer and Executive Vice President, Global Index Group for The NASDAQ OMX Group, Inc. (NASDAQ: NDAQ), the world's largest exchange company. As Chief Marketing Officer Jacobs plays a key role in the strategic development and implementation of the company's branding and messaging. His group is responsible for the full spectrum of NASDAQ OMX's brand marketing, including advertising, marketing communications, market research, public relations, and media relations targeting NASDAQ OMX customers and audiences in the U.S. and abroad.

As head of The NASDAQ OMX Global Index Group, Jacobs is responsible for all aspects of its business development, including the creation and licensing of strategy indexes in the U.S. and abroad.

Under his direction, NASDAQ launched the NASDAQ-100 Index Tracking StockSM (QQQQ), one of the most successful financial products in stock market history. To date, NASDAQ Global Funds has launched over 1,800 products based on NASDAQ OMX Indexes in more than 39 countries around the world.

Jacobs earned his BS in accounting from the University of Maryland, is a certified public accountant (CPA), and holds an MBA from Loyola. He has taught Investment Banking and other graduate courses in the MBA programs at both Johns Hopkins University and Georgetown University.

1 Program

Integrated Marketing in the Era of Participatory Media

09.15.10 | 01:11:13 min | 0 comments