A celebrated pioneer in digital media and a member of the Starcom MediaVest Group (SMG) global leadership team, Sean Finnegan focuses on driving the worldwide agency networkâ€™s digital strategy and practice. In addition, he is responsible for forging digital communications product, proprietary tools and technology applications, inclusive of social and mobile media for SMG. Further, he fosters leadership within those arenas by aligning global and regional goals, and by leveraging relationships with media partners around the world to the advantage of the entire network.
Before joining SMG, Finnegan was chief marketing officer of Vibrant Media, a worldwide video advertising network. Prior to joining Vibrant Media, Finnegan was the chief executive officer of OMG Digital, a unit of Omnicom Media Group. As head of OMG Digital, Finnegan led its global management team and developed functional services in digital investment, search, mobile, gaming, futures, analytics and ad operations.
Beginning his career in the early 1990s at BBDO New York, Finnegan focused on spot TV buying and print planning. When the internet became commercial, he quickly shifted his focus to new media, working at such interactive agencies as Darwin Digital (Zenith), APL Digital and JWT Digital. Finnegan then departed the agency world for two years to become Director, Advertising Business Development at AllAdvantage.com. In 2001, Finnegan left for his native Chicago and became Midwest Director of OMD Digital. Eventually Finnegan was promoted to lead OMD Digital nationally and relocated back to New York, a position he held for three years before forming OMG Digital.
Finnegan is committed to mentorship and as such, he has spoken at several conferences such as the Cannes Advertising Awards, the Goldman Sachs Internet Conference, the MSN Strategic Account Summit and the AAF National Conference. Finnegan was named an AAF Advertising Hall of Achievement inductee (2006), an Advertising Age Media Maven, a Media All Star for Mediaweek Magazine, a MediaPost All Star, one of min magazine's 21 Most Intriguing People, an inter national ist Magazine Agency Innovator and OnMedia's Madison Avenue "IT" List.
Finnegan is involved in many online advertising industry groups and associations, such as the AAF, IAB, AAAAs Digital CEO Board, GoogleÂ´s Agency Advisory Council and the TiVo Advisory Council. He is also a proud co-founder and board member of the Tom Deierlein Foundation, an organization dedicated to helping needy families and children both nationally and internationally with their most basic living needs including medical care.