Disruption. In today's business world it's a constant the force that never lets up. While we may get a break from turmoil in the economy and markets, the pace of change in business is only going to increase. So you've got a choice: You can stand still and get swamped by disruption, or you can embrace it and let the rest of the world compete on your terms.
At WIRED, we believe in the creative power of disruption. That's why it's the theme for The WIRED Business Conference: Disruptive By Design in Partnership with MDC Partners.
We think it's the force that can jumpstart our sluggish economy, restore our competitive edge, and unleash innovation that will transform the world. At this point, we aren't going to accomplish all that by simply mastering the rules of business. It's time to rewrite the whole playbook. That's what this conference is about. During panels and presentations, you'll see how smart organizations and executives deploy the power of disruption to pave the way to growth.
WIRED is the first word on how technology is changing the world. WIRED's focus is less on the technology itself, and more on the impact of that technology: on business, science, and culture. WIRED sees change as opportunity. We embrace the future and help foster innovation, invention, and disruption. WIRED is the guide for what's next. The WIRED mission is to tell the world something they have never heard before in a way they have never seen.