WATCH: 'Atoms Are the New Bits' Chris Anderson, Wired editor in chief and author of free and the long tail
About this conference
WIRED's Chris Anderson and top business leaders explore how radical changes, ranging from tech to market forces, can drastically shift the future of your company or industry.
WIRED is the first word on how technology is changing the world. WIRED's focus is less on the technology itself, and more on the impact of that technology: on business, science, and culture. WIRED sees change as opportunity. We embrace the future and help foster innovation, invention, and disruption. WIRED is the guide for what's next. The WIRED mission is to tell the world something they have never heard before in a way they have never seen.