Open Forum: Chief Marketing Officer Agenda 2013

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Agenda


Tuesday, July 31


7:00 pm PDT CMO Forum: Marketing Disruption and Future Trends     Watch On-Demand
Speakers:
Jonathan Becher
CMO, SAP
Nora Denzel
Senior VP, Big Data, Social Design and Marketing, Intuit
Anne Globe
CMO, DreamWorks Animation
Lorraine Twohill
VP Global Marketing, Google

Moderator:
Laura McLellan
Research VP; Agenda Manager, Marketing Disciplines Program, Gartner

Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.

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About this event


Social media, big data, and other disruptive technologies have turned traditional marketing on its ear. The CMO’s role is expanding beyond brand responsibility to include aspects such as corporate culture, and even the voice of the customer. In addition, marketing is now purchasing significant technology and services from their own budgets, and, according to Gartner, within five years will spend more on IT than the CIO. Come and hear what’s top of mind for the CMOs of DreamWorks Animation, Google, Intuit and SAP as they look toward 2013 and beyond. Presented back-to-back with the CIO Agenda 2013 program on July 24, these two conversations with a common theme are sure to leave you with fresh insights and new ideas.

About Churchill Club


The Churchill Club is Silicon Valley's premier business and technology forum. The 6,000-member, nonprofit organization has built a reputation for dynamic, in-the-news programs featuring Silicon Valley CEOs, up-and-coming executives and national business leaders. The events regularly draw more than 400 attendees and give members the opportunity to network with the best of Silicon Valley.

For more information, visit: www.churchillclub.org