WWD Digital Forum: London 2014

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AllSaints CEO: It's Not Innovation If You Don't Use It

AllSaints CEO William Kim says that the key to getting others to use a service is simplicity and usability.

Charlotte Burrows: Don't Turn Social Into a Sales Pitch

Estee Lauder Companies Inc. Director of Online Charlotte Burrows explains why social media is a must for brand awareness but it doesn't always drive sales.

Fashion Isn't An Algorithm: Lyst Creates Taste Profiles

Miyon Im shares how Lyst makes fashion recommendations and curates product feeds based on algorithm without losing shopping's "serendipity."

Got a Boring Resume? Creativity and Longform on LinkedIn

Daniel Grant-Sanchez, Senior Account Director for LinkedIn, describes how to make a resume more creative with long-form posts, networking, and rich text formatting.

How to Keep Daily, 'Always On' Conversation Going

Marks & Spencer Executive Director of Marketing and Business Development Patrick Bousquet-Chavanne describes how the company made the switch to "always on,"  daily updates.

If Your Website Sucks, You Suck

Anthony Citrano, Vice President of Communications at Verizon Digital Media Services, makes clear that millennials will walk away from a poorly designed digital experience.

Marina Abayev: Breaking the Fourth Wall on YouTube

YouTube Entertainment Manager Marina Abayev shows how beauty and fashion creators can speak directly to an audience through conversational and supplementary content.

Mary Beech: Tell a Story Digitally Or Not At All

Chief Marketing Officer of Kate Spade New York Mary Beech tells the story of how the designer company found its "brand promise" and store voice.

No Art Without Tech: Unforgettable Design in 5 Seconds

AKQA's Ben Jones shows why, in a world of short attention spans, works of art require phenomenal technology and design.

Why High Web Traffic and Page Views Are Meaningless

Agent Provocateur Director of Global Communications & E-commerce Martin Bartle explains how the usual statistics for e-commerce, such as number of site visitors, may be deceiving. 

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From WWD Digital Forum London 2013: Who's Afraid of E-Commerce? Prada Sells Out to MyTheresa


About this conference


Hosted by WWD editors and selling out every session, WWD Digital Forums gather the most influential companies in the apparel, footwear, beauty, and retail industries. At the Digital Forum in London, WWD editors will tackle the issues of the moment that are affecting the ever-changing digital landscape.

TOPICS WILL INCLUDE:
  • State of the art mobile strategies
  • E-commerce giants' designs on fashion
  • Personalized shopping experiences for deeper consumer engagement
  • Digital as a beauty brand differentiator

About Fairchild Fashion Media


Fairchild Fashion Media (FFM) is the leading source of fashion news and analysis for industry leaders and the global fashion community.

FFM properties include WWD (Women's Wear Daily), Style.com, FN (Footwear News), NowManifest, Beauty Inc, M and Fairchild Summits. Our brands deliver the most immediate, credible, and comprehensive coverage from the most trusted voices in fashion journalism. FFM fuels the business decisions of industry executives and satisfies the passions of the truly fashion-obsessed worldwide.

For more information, visit: www.wwd.com/wwd-summits