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Marie Jones and Jill Friedson from Allure magazine look at ways native advertising can get creative in a digital space without interfering with editorial.
Alessio Rossi, Vice President of Interactive Marketing & E-Business for Lanome USA, notes the shift in digital marketing to where brands have to create engaging content to entertain customers.
David Rubin, Vice President of Marketing at Unilever Hair, explains the viral thinking behind Dove's Campaign for Real Beauty and #beautyis hashtag.
WWD Deputy Editor Evan Clark explains how e-tailers are advertising on Amazon without selling anything on the "ecommerce behemoth."
Skyn ICELAND founder Sarah Kugelman explains how using data about where users click on the website guided the evolution of the site design for a more streamlined experience.
NetBase's Chief Evangelist Malcolm de Leo explains how social tools can be used to measure more than the number of mentions, Facebook "likes," and influencers.
Marisa Thalberg, Vice President of Digital Marketing at Estée Lauder Companies, shares tips from Gilt Group and SnapChat on how to take advantage of short attention spans with quick, unfiltered advertising and flash sales.
Rick Hasselbeck, Vice President of Marketing for CoverGirl, argues that great ideas come naturally and are equal parts hard work and magic.
Rob Ciampa, CMO of Pixability, explains how beauty tutorials created by vloggers are the most popular beauty content on YouTube and why.
Deepika Pandey, Group Vice President for Digital of Walgreens, explains that when it comes to digital strategy Walgreens believes in keeping it simple.