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Jennifer Hyman, CEO of Rent The Runway, argues that today's fastest growing companies, such as Airbnb and Uber, are building an "experience economy" that places value on service rather than product.
John Faith, Senior Vice President of Mobile for Whaleshark Media, describes the futuristic technology behind the ad campaign "RetailMeNot", launched using geo-fencing.
NARS Cosmetics Digital Media Director Heather Park details the work between NARS and the Andy Warhol Foundation, and how they brought an iconic, pop art brand to social media.
Andy Dunn, CEO of Bonobos, talks about starting out in e-commerce, and how businesses evolve from simply extending a brand online to building a digital brand.
Threadless founder Jake Nickell describes how leaving design decisions up to an online community set Threadless apart from other e-commerce retailers.
Alicia Sontag, Senior Vice President of Global Marketing for Bobbi Brown, outlines how Bobbi Brown used the royal wedding of Kate Middleton and Prince William to reach a new audience on social media.
Wendy Liebmann, Founder and CEO of WSL/Strategic Retail, looks at shopping disruptors like Walmart and digital commerce. Liebmann argues that the focus has shifted from who consumers are to how they shop.
David Duplantis, Head of Digital Operations at Coach, highlights the success of a viral video campaign that amplified the reach of Coach's brand.
Miki Berardelli, CMO of Tory Burch, and Matthew Berglass, President of Berglass + Associates, discuss the difficulty in managing all the sides of a brand, including retail, online, and mobile stores.