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Martin McNulty, CEO of Forward3D, shows how brand visibility and gender dramatically affect how many clicks it takes a shopper to buy online.
Matt Hiscock, senior vice president for ASOS US, describes how the fashion e-commerce company plans to work with the demands of shoppers in China.
Vice President of MasterCard Information Solutions David Rich shows the flaws in marketing to a specific demographic, or a segment of shoppers like Millennials.
Jessica DeLuca, co-founder of Cult Beauty Ltd., explains why mobile technology and apps are a good look for fashion brands and shoppers.
Dana Gers, SVP Global Communications at Jimmy Choo, promotes the luxury shoe brand's microsite 'Choo 24:7 Stylemakers' and how they mined user-generated photos from bloggers and fans.
Stephanie Phair, director of The Outnet, describes the mobile e-commerce trend in China and why both discount and luxury brands need to worry about 'grey markets' and counterfeit fashion.
Jordan Nasser, Global Head of Digital for H&M, asks what more fashion stores can do to promote social shopping and high-tech, user-generated engagement.
Miki Berardelli, CMO for Tory Burch, shares how a Facebook post turned into disaster relief for the Red Cross and victims of the 2011 Japanese earthquake and tsunami.
Federico Barbieri, vice president of eBusiness at Kering, notices how luxury car brands can influence fashion decisions about form and function.
Jose Neves, CEO of Farfetch.com, explains why efficient, streamlined e-commerce, with highly edited inventories, keeps diverse fashion out of stock.
Justin Cooke, chief marketing officer at Topshop, explains how the fashion giant modeled its brand off Apple and 'infinite loop' business.
Christoph and Susanne Botschen, co-founders of mytheresa.com, share how they sold designer fashion brands like Prada, Balenciaga, and Givenchy on e-commerce.