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David Selinger, co-founder of RichRelevance, explains why 'one size fits all' marketing doesn't work and thinks data will personalize shopping and make reviews relevant. Selinger also highlights the limitations of Facebook, a social landscape that can't identify and highlight influential trendsetters.
Steve Yankovich, Vice President of Innovation & New Ventures for eBay Inc., argues that 'frictionless' apps like Uber are redefining user and consumer exceptions and how businesses use mobile tech.
Elton X. Graham, vice president of e-commerce at Kellwood, looks at how to make e-commerce work for apparel brands and why millennial shoppers don't need to try before they buy.
Gap Inc.'s Digital and Social Media Global Director Rachel Tipograph theorizes that daily, lo-fi ads will put an end to the era of flashy, mass-produced brand campaigns. Tipograph believes lo-fi has better customer penetration because the barrier of entry is lower than major advertising.
Diego Berdakin, co-founder of BeachMint, shares why he believes Facebook is the new frontier for e-commerce, and describes how to build a business on social commerce using the popularity of the site.
Dan Obegi, CEO at DermStore Beauty Group, explains how small e-commerce companies can bring up demand and sell specialty brands better than Amazon and eBay.
Suzi Weiss-Fischmann details how OPI marketed 'Couture de Minnie' nail polish by crowd-sourcing customer stories on social media.
Lisa Joy Rosner, NetBase Chief Marketing Officer, reveals that social shoppers who put fashion forward are not only looking at Facebook, but also blogs and forums for what to wear and buy.
Jennifer Sidary, couture connoisseur for Zappos Couture, explains why responsive design and the new focus on mobile will drive sales for e-commerce retailers.