WWD Digital Forum 2011

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Digital Strategies across Multiple Brands and Budgets

Procter & Gamble's Charlie Chappell discusses one of the most successful viral advertising campaigns of all-time: the Old Spice guy. Chappell explains how Old Spice's competition with Dove helped inspire the commercial, which ending up generating Super Bowl-sized awareness without a Super Bowl-sized budget.

Social Shopping and the Digital Landscape

Kate Ancketell, managing director of GDR Creative Intelligence, shows the future of customer responsive shopping. From a Sears department store to luxury jeweler Faberge, Ancketell describes how avatars and personal shoppers frame the new e-commerce experience.

The H&M Secret to Making a Video Go Viral

Jordan Nasser, global head of digital media for H&M Hennes & Mauritz AB, expands on how to further a company's YouTube page by adding an interactive social media wall. Nasser also describes the unexpected viral potential of nontraditional video campaigns.

Born Digital: From Name Conception to Business Strategies

Dave Gilboa, co-founder of Warby Parker, recalls the difficult task of choosing a name for the visionary company founded with the objective of providing access to eyewear for people around the world. "We wanted our name to represent that we were doing something radically different," explains Gilboa.

The Future of Advertising on the Web

Over the last decade, online content producers have been largely function-minded, allowing webpages to become cluttered with obtrusive advertisements, notes Greg Rogers, the co-founder and CEO of Pictela. But fear not: Rogers predicts a strong trend toward "beautified" webpages with more immersive, minimalist advertising driven by apps.

L'Oréal on the Future of Beauty

Biological patches to regenerate skin cells? Photonic hair coloration? Lipstick that changes color according to mood? Marc Speichert, chief marketing officer of L'Oréal USA, plays a short film that asks: what is the future of cosmetics?

Vintage Shopping through an E-Commerce Community

Susan Gregg Kroger, co-founder and chief creative officer of ModCloth, relates the older brick and mortar retail model to the emerging "social commerce" model that has been the secret to her company's success. "I think we’re going to start to see a whole slew of new long tail community oriented brands," says Koger.

Macy's High-Tech Backstage Pass: Snap a Pic, Get Hot Tips

Martine Reardon, marketing and advertising executive vice president at Macy's, introduces a recent marketing initiative that implements QR codes to deliver video content to mobile phones of customers. By snapping a photo of a red star with a QR code, smartphone users can get a "backstage pass" to fashion tips and insider information about the department store chain.

HSN's Digital Difference: Embracing the Engagement Model

Jill Braff, executive vice president of digital commerce at HSN Inc., describes how her company combines metrics, social interaction, and content to better connect with the customer. "The web funnel of the last ten years," she says, "is turning into an engagement model."

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About this conference

Changes in technology are continuously altering the way apparel, beauty and retail companies conduct business, pursue growth opportunities, and interact with consumers — not to mention the way consumers interact with brands and one another. Get the download on new and noteworthy happenings in the digital space — from mobile technology to social media marketing strategies to e-commerce opportunities — at the WWD Digital Forum / Spring, hosted by Ed Nardoza and the WWD technology editors. Featuring real-time information, interactive discussions, and an opportunity to network with industry peers, this is the one event you MUST attend if you want to ensure you have the knowledge and tools required to compete in today's technologically-driven competitive marketing landscape.

June 9th, 2011, Asia Society & Museum, New York City

Topics Will Include:
  • Social media strategies
  • The future of e-commerce
  • Mobile marketing opportunities
  • The importance of bloggers and digital influencers

About Fairchild Fashion Media

Fairchild Fashion Media (FFM) is the leading source of fashion news and analysis for industry leaders and the global fashion community.

FFM properties include WWD (Women's Wear Daily), Style.com, FN (Footwear News), NowManifest, Beauty Inc, M and Fairchild Summits. Our brands deliver the most immediate, credible, and comprehensive coverage from the most trusted voices in fashion journalism. FFM fuels the business decisions of industry executives and satisfies the passions of the truly fashion-obsessed worldwide.

For more information, visit: www.wwd.com/wwd-summits