WWD Beauty Forum 2011

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Joe Bastianich: The Beauty of Wine and Fragrance

Food and wine expert Joe Bastianich draws similarities between the beauty of wine and the beauty of fragrance. In both industries the olfactory sensation is tantamount. "How we quantify the aesthetics of what is good and what is beautiful in food and wine, and in beauty care have a very similar foundation," argues Bastianich.

Bond No. 9: Making Scents of New York

Laurice Rahmé, owner and founder of Bond No. 9, was inspired to create individual fragrances for New York neighborhoods following September 11, 2001. "I embarked on the mission to make New York's neighborhoods with a scent of their own," says Rahme.

L'Oreal's Angela Guy on Race and Buying Power

Angela Guy, SVP and general manager of SoftSheen-Carson, discusses America's changing demographics, and the business opportunity in diverse consumer beauty markets. Guy emphasizes the current and future buying power of Hispanic populations in contrast to other races in America.

Ingrid Jackel on Passion: The Deciding Factor in Hiring

Ingrid Jackel, CEO of Physicians Formula Holdings Inc., stresses the importance of passion in her company. "In order to hire passionate people, you need to alter significantly, your standard recruitment process," says Jackel, whose hiring process requires candidates to meet individually with the entire team.

Target: Offering Exclusivity at a Desirable Price Point

José Barra, senior vice president of health & beauty at Target Corporation, discusses Target's exclusive designer collaborations for both affordable clothing and beauty care products.

Josie Maran Cosmetics: Luxury with a Conscience

Model and actress Josie Maran explains her motivation to found Josie Maran Cosmetics, a line of eco-friendly luxury makeup and skincare products.

Claudia Lucas: QVC's Formula for Beauty Brand Success

Claudia Lucas, director of merchandising for beauty at QVC, elaborates on the qualities of beauty brands that gain success on QVC.

Connecting to Customers through Music

Deborah Lippmann, founder of Lippmann Enterprises, explains how she connects with customers on a personal level by naming each shade in her line of nail polish after a popular song.

Oscar de la Renta's Marriage of Fashion and Fragrance

Alexander Bolen, CEO of Oscar de la Renta, describes the venerable brand's efforts to unite the worlds of fashion and fragrance.

WWD's Jenny Fine: The Retail Revolution

Jenny Fine, associate editor at Women's Wear Daily, describes key trends in the retail revolution and how they are a reaction to the disruptive force of the digital age. Fine stresses the importance of experiential shopping, highly curated spaces and customer influence in today's offline shopping experience.

Daniel Kaner: Are Salons the Perfect Retail Opportunity?

Daniel Kaner, co-president of Oribe Hair Care, describes the unique retail opportunity that the salon presents to cosmetics lines.

Mecca Cosmetica's Jo Horgan: Our Staff, Our Lever

Jo Horgan, founder of Mecca Cosmetica, explains how educating and engaging her staff has led to a successful brand and loyal employees. Horgan argues that better customer relationships and increased sales are a result of spending approximately 3 percent of annual turnover on training and education.

Estée Lauder's Digital Strategy: Follow Consumer Behavior

Lynne Greene, global brand president for Clinique, Origins, and Ojon, explains Estée Lauder's strategy for digital marketing.

Why Harrods' Favorite Word Is 'Exclusivity'

Annalise Quest, general merchandise manager of beauty at Harrods, explains how the legendary department store chooses which brands to work with.

IFF: Sourcing Only the Highest Quality Olfactory Elements

Judith Gross, director of marketing at International Flavors & Fragrances Inc. (IFF), describes Laboratoire Monique Rémy's commitment to quality, sourcing only the finest natural ingredients. Gross emphasizes the technical know-how and the profound understanding of ingredients necessary to obtain the best olfactory elements.

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About this conference

Brand creation and brand renewal are the heart and soul of every business – especially the beauty business. What are the secrets of a successful launch? How can a brand be refreshed so that it gains new followers without losing its customer base? Are there new markets for mature brands?

The WWD Beauty Forum dives deep to answer these questions and more, combining high-profile keynote presentations with intensive interactive working sessions and a strong focus on key industry issues.

About Fairchild Fashion Media

Fairchild Fashion Media (FFM) is the leading source of fashion news and analysis for industry leaders and the global fashion community.

FFM properties include WWD (Women's Wear Daily), Style.com, FN (Footwear News), NowManifest, Beauty Inc, M and Fairchild Summits. Our brands deliver the most immediate, credible, and comprehensive coverage from the most trusted voices in fashion journalism. FFM fuels the business decisions of industry executives and satisfies the passions of the truly fashion-obsessed worldwide.

For more information, visit: www.wwd.com/wwd-summits