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Food and wine expert Joe Bastianich draws similarities between the beauty of wine and the beauty of fragrance. In both industries the olfactory sensation is tantamount. "How we quantify the aesthetics of what is good and what is beautiful in food and wine, and in beauty care have a very similar foundation," argues Bastianich.
Laurice Rahmé, owner and founder of Bond No. 9, was inspired to create individual fragrances for New York neighborhoods following September 11, 2001. "I embarked on the mission to make New York's neighborhoods with a scent of their own," says Rahme.
Angela Guy, SVP and general manager of SoftSheen-Carson, discusses America's changing demographics, and the business opportunity in diverse consumer beauty markets. Guy emphasizes the current and future buying power of Hispanic populations in contrast to other races in America.
Ingrid Jackel, CEO of Physicians Formula Holdings Inc., stresses the importance of passion in her company. "In order to hire passionate people, you need to alter significantly, your standard recruitment process," says Jackel, whose hiring process requires candidates to meet individually with the entire team.
José Barra, senior vice president of health & beauty at Target Corporation, discusses Target's exclusive designer collaborations for both affordable clothing and beauty care products.
Model and actress Josie Maran explains her motivation to found Josie Maran Cosmetics, a line of eco-friendly luxury makeup and skincare products.
Claudia Lucas, director of merchandising for beauty at QVC, elaborates on the qualities of beauty brands that gain success on QVC.
Deborah Lippmann, founder of Lippmann Enterprises, explains how she connects with customers on a personal level by naming each shade in her line of nail polish after a popular song.
Alexander Bolen, CEO of Oscar de la Renta, describes the venerable brand's efforts to unite the worlds of fashion and fragrance.
Jenny Fine, associate editor at Women's Wear Daily, describes key trends in the retail revolution and how they are a reaction to the disruptive force of the digital age. Fine stresses the importance of experiential shopping, highly curated spaces and customer influence in today's offline shopping experience.
Daniel Kaner, co-president of Oribe Hair Care, describes the unique retail opportunity that the salon presents to cosmetics lines.
Jo Horgan, founder of Mecca Cosmetica, explains how educating and engaging her staff has led to a successful brand and loyal employees. Horgan argues that better customer relationships and increased sales are a result of spending approximately 3 percent of annual turnover on training and education.
Lynne Greene, global brand president for Clinique, Origins, and Ojon, explains Estée Lauder's strategy for digital marketing.
Annalise Quest, general merchandise manager of beauty at Harrods, explains how the legendary department store chooses which brands to work with.
Judith Gross, director of marketing at International Flavors & Fragrances Inc. (IFF), describes Laboratoire Monique Rémy's commitment to quality, sourcing only the finest natural ingredients. Gross emphasizes the technical know-how and the profound understanding of ingredients necessary to obtain the best olfactory elements.