Oracle Modern Customer Experience 2017


April 25, 2017 3:00 PM -
April 27, 2017 11:00 AM
Join us in Las Vegas for Modern Marketing Experience 2017 at the Mandalay Bay Resort. This year's event will be bigger and better than ever.

Agenda


Tuesday, April 25


2:50 pm PDT Welcome Smarter Customer Experience - Simplify. Innovate. Deliver.
Laura Ipsen, General Manager and Senior Vice President Oracle Marketing Cloud
3:10 pm PDT Smarter Customer Experience - Data Driven and in the Cloud
Oracle CEO Mark Hurd
3:50 pm PDT Explore More. Leadership Principals That Will Take You and Your Teams To New Places
General Manager/Senior Vice President, Oracle Marketing Cloud Laura Ipsen intros speaker Robert Swan, Author, Explorer and Officer of the Order of the British Empire
4:45 pm PDT Laura Ipsen wraps up
Wraps up the day and highlights next day's events

Wednesday, April 26


8:30 am PDT Des Cahill intro speech
Des Cahill, VP CX Product Strategy speaks and intros next speaker
8:40 am PDT Customer Experience is the new Battleground: A Customer Panel on Business Transformation
Gene Phifer, VP Distinguished Analyst, Gartner speaks and intros Eli Winkler, VP, Digital and E-Commerce, LaZBoy; Scott Strickland, CIO, Denon/Marantz; and Julie Neary, IT Manager, Pella
8:50 am PDT Intro to Panel Guests
Gene Phifer, VP Distinguished Analyst, Gartner, intros 3 panelists
9:15 am PDT Des Cahill wraps up panel
Des Cahill thanks panelists, wraps up
10:00 am PDT Customer A and Customer B sessions
Customer interaction with GM/Senior VP Laura Ipsen, Steve Krause

Thursday, April 27


9:00 am PDT Laura Ipsen Summary of Day Before
Laura summarizes day before, shows a video and introduces Jay Baer
9:05 am PDT Jay Baer
Jay summarizes CMO and link to Catherine content
9:15 am PDT Catherine Blackmore
Catherine opening remarks
9:25 am PDT Catherine Blackmore, Marta Federici, Philips
Catherine Blackmore, Marta Federici, Philips
9:40 am PDT Catherine Blackmore, Justin Cox, Heat
Catherine Blackmore, Justin Cox, Heat
9:55 am PDT Catherine Blackmore
Wrap and transition to Laura Ipsen
10:00 am PDT Hollywood and The Real Impact of a Smarter Customer Experience
Laura welcomes attendees and intros Joseph Gordon Levitt

About this conference


Join us in Las Vegas for Modern Marketing Experience 2017 at the Mandalay Bay Resort. This year's event will be bigger and better than ever.

Your registration for Modern Marketing Experience gives you access to Modern Customer Experience (CX) where you can see how only Oracle delivers end-to-end CX solutions from marketing to sales, service, and commerce.

About Oracle