At the New Approaches to Audience Segmentation Conference, thought leaders in audience segmentation discuss advances in context aware information - messages delivered where, when and how we want them. New market segmentation strategies are necessary to reach online, multi-tasking audiences. In this context, segmentation is revealed as the first step to prediction. Understanding audience motivations leads to empowerment.
About mediaX at Stanford University
mediaX is a forum, an incubator of ideas, and a programmatic framework to support multi-disciplinary discovery relationships. Our initiatives explore how understanding people can improve the design of technologies – in the areas of learning, mobility, collaboration, entertainment and commerce.
As the industry affiliate program of the H-STAR Institute, mediaX programs are grounded on respect for different approaches to discovery and centered on our belief in the power of collaboration – between business and academic researchers, on campus and around the world.