Tomorrow’s Media Plan is a half-day, intensive workshop that gives marketing and digital leaders tactical suggestions for where and how they should be allocating their online media spend in 2011. The Clinic is highly interactive and takes place in a classroom setting. The curriculum is designed for executives tasked with understanding digital media trends and allocating capital across competing marketing channels. Academics and practitioners lead the group through a series of sessions with a balance of theory and industry case studies.
L2 is a think tank for digital innovation. We are a membership organization that brings together thought leadership from academia and industry to help brands navigate the changing digital landscape. Drawing from our proprietary Digital IQ Index® research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our members.