In 2010, Facebook overtook Google as the most popular U.S. destination on the Internet and started commanding the largest market share of online display ads in the U.S. With over 500 million active global users sharing 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) every month, Facebook has become the default operating system of the Internet. Furthermore, with several major brands receiving more traffic to their branded Facebook pages than their own URLs, building a compelling Facebook strategy has become a critical part of brand marketing and connecting with consumers.
Facebook, In-Depth is an intensive clinic that educates marketers and senior management on the world's largest social network. Held at NYU Stern, this full-day immersion features experts from Facebook, Buddy Media, and Mashable on the future of Facebook marketing and integration into overall brand strategy. Topics will also cover:
Best practices on branded Facebook pages
Growing fans and followers
Commerce and advertising
The objective is to give attendees and viewers the tactics, tools, and best practices for building and managing their Facebook presence.
L2 is a think tank for digital innovation. We are a membership organization that brings together thought leadership from academia and industry to help brands navigate the changing digital landscape. Drawing from our proprietary Digital IQ Index® research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our members.