Facebook's power as a brand marketing tool is firmly and unquestionably established. But the social media landscape is full of new and emerging platforms that present brands with unique, targeted, and uncluttered ways to engage consumers.
These platforms range from the bold experiments of incumbent players (Facebook Places, Boutiques.com, Twitter, Youtube etc.) to emerging players that have gained traction over the last 12 months (Foursqaure, Tumblr) to very nascent players with small but passionate user bases (Pinterest, Get Glue, Layar).
The challenge for brands is sorting through the crowd to find the platforms most likely to generate momentum and return on investment.
In this intensive, half-day clinic, our faculty will uncover the most important new social media platforms and help managers and senior marketers determine:
Which ones are appropriate for their brands
How to use these platforms in innovative ways
Appropriate levels of investment
Strategies for working with these young, evolving companies
L2 is a think tank for digital innovation. We are a membership organization that brings together thought leadership from academia and industry to help brands navigate the changing digital landscape. Drawing from our proprietary Digital IQ Index® research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our members.