L2 Clinic: Brands As Media Companies

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length: 01:52:20 | date: 04.12.2012
length: 01:52:36 | date: 04.12.2012

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About this conference


In an age where brands have the tools to generate compelling content and connect directly with consumers, advertising is becoming a tax that brands have to pay.

Many brands are circumventing the publisher network by generating their own media and distributing it to online and social media “readerships” that are far bigger than those of traditional media. This half-day clinic explores case studies and best practices on how brands can generate meaningful content to connect directly with consumers.

About L2


L2 is a think tank for digital innovation. We are a membership organization that brings together thought leadership from academia and industry to help brands navigate the changing digital landscape. Drawing from our proprietary Digital IQ Index® research, best practices, and emerging trends, L2 distills this intellectual capital and makes it actionable for our members.

For more information, visit L2ThinkTank.com