About this conference
Year upon year of double-digit economic growth and urbanization has armed tens of millions of Chinese consumers with increasing disposable income and a voracious appetite for luxury goods. In 2009, China surpassed the United States as the world's second-largest luxury market, trailing only Japan. However, while several prestige brands have been operating in China for almost 20 years, most are still trying to determine how to best tap this enormous but complex opportunity.
The social media landscape in China is dramatically different from other markets. Industry leaders like Facebook, Google, YouTube and Twitter are non-factors in the market, requiring even the most digitally adept brands to fundamentally adapt their social media strategies to local platforms like Baidu, Youku, Sina Weibo, and RenRen.
The L2 China Clinic will provide a framework for thinking about the overall opportunity in China for prestige brands and will explore the key digital players and strategies that lead to success.