INTX 2016: Imagine Park


May 16 - 18, 2016

Agenda


  • Monday, May 16
  • Tuesday, May 17
  • Wednesday, May 18
10:45 am EDT IMMERSIVE STORYTELLING: HOW VR AND ULTRA HD ARE MESMERIZING VIEWERS     Watch On-Demand
In the tangle of innovation that is advanced television, we're on a sort of triple-brink: HD is growing up into UltraHD/4K, which is expanding toward High Dynamic Range/HDR, just as Virtual Reality/VR and 360-degree viewing are adding a giant dose of experiential immersion. See what's happening behind the scenes at INSIGHT UltraHD, a 4K/UHD channel currently distributing 200+ hours of mostly-original 4K/UHD content to viewers in Europe, Russia, Australia and India. Examine a side-by-side comparison of 4K /UHD and HDR content, as well as samples of VR content developed for EPIX original series "Graves" and "Berlin Statino," premiering this fall. Plus: VR and 360 degree video offer completely different and immersive ways to make viewers feel like they're "on the scene" -- and what better place for being on the scene than breaking news? See the AP's plans to launch VR and 360 video. And oh -- by the way -- ever wonder how much these bandwidth-slurping new video products are going to tax network capacity? Learn all about it on the Imagine Park stage.

Presentations:
Nora Ryan, EPIX
"Solving the Millennial Equation"

Nathan Griffiths, Associated Press
"The Next News Experience? Immersive Storytelling through Virtual Reality"

Craig Heiting, Deluxe On Demand
"Making 4K UHD Relevant: Bringing HDR to the Consumer"

Charles Cheevers, ARRIS
"Bandwidth Requirements in the Next 5 Years: A (Virtual) Reality Check"

Mariam Zamaray, INSIGHT Ultra HD
"Using 4K-Ultra HD Soon: Why 4K-Ultra HD and How to Deliver It?"

Host:
Leslie Ellis, Independent Technology Columnist, Ellis Edits Inc.
12:00 pm EDT WHY TARGETED ADS ARE (STILL!) SUCH A MOVING TARGET     Watch On-Demand
Advertising aficionados are fond of pointing out that when an advertisement is about something of interest to the viewer, it's not an annoyance. It's useful information. This session reveals what's hot at the intersections of advertising and all forms of video -- from linear/live, to on-demand, over-the-top and mobile. Included: A fresh look at how data and new advertising formats can reverse the desire to see fewer ads -- while increasing the amount of time people watch programs. And: a "publisher first" ad management approach for online ads that tracks revenue, fill rates and user experience in real time. Plus, new ways of combining TV analytics with social data to better understand and reach audiences, a fresh approach at linking buyers and sellers of linear television time and a new way to apply ad personalization across on-demand and TV platforms.

Presentations:
Zane Vella, Watchwith
"Less is More: Rethinking TV Advertising for a Multi-Platform, On-Demand World"

Rhodes Mason, Internet Video Archive LLC
"AdQ Video: A Smarter Video Ad Platform"

Aaron Goldman, 4C
"Seizing Fragmented Attention to Save TV Advertising"

Derek Mattsson,Placemedia
"TV Advertising's Fast-Changing Mashup - Where Internet and Cable Networks Converge"

Rick Howe, The iTV Doctor
Ofir Daniel, Amdocs
"The Next Generation of Personalized Advertising for On-Demand and TV Everywhere Content"

Host:
Stephanie Mitchko Beale, COO & CTO, Cadent
2:00 pm EDT IT'S ALL TV: ENTERTAINMENT'S APPTASTIC FUTURE     Watch On-Demand
Spoiler Alert! Technology is Transforming TV. Today's water cooler conversations about TV shows now include a new element - how did you watch the show? Stream it to your smartphone, tablet or game console? Watch it on your smart TV via an app or a cool new streaming device? Technology and TV are clearly a match made for each other. Hear from some of tech's biggest names about the new services and experiences they are now unleashing. Plus! In its debut on the Imagine Park stage, BitTorrent - yes, BitTorrent! -- will reveal its new "virtual MVPD" platform, powered by its peer-to-peer streaming protocol and including a lineup of announced-on-the-spot programming partners. Then, see the launch by Portuguese operator NOS of its next-gen TV product, which includes 4K video and a breakthrough user experience (UX) designed by Espial and powered by the RDK.

Presentations:
Stephen Goldstein, Samsung
Andrew Ferrone, Roku

Erik Schwartz, BitTorrent
"Introducing Air - Large Scale, Low Latency Live Video That Does Not Require a CDN"

Jaison Dolvane, Espial
Hugo Janes, NOS
"A Live View of Cable's Next-Gen Video Service"

Host:
Tom Larsen, SVP, Government & Public Relations, Mediacom
3:00 pm EDT THE LOBSTAH TANK FINALS     Watch On-Demand
Imagine Park is once again ground zero for some of the biggest competitions to ever hit INTX. Returning this year as "The Lobstah Tank" - our early stage pitch competition features six local startups as they go head to head convincing a panel of entrepreneurial experts and potential investors their idea is the one to get behind - all for a chance at big cash prizes and a guaranteed meeting with VCs. With just minutes to make the pitch, these companies must present their ideas and answer tough questions from the judges with lightening round speed and precision to end up on top. Don't miss this live Imagine Park exclusive!

Judges:
Barry Armstrong, Host, WRKO Radio's "The Financial Exchange Radio Network"
Stas Gayshan, Managing Director & Founder, CIC Boston
David Harris, Associate Managing Editor, Boston Business Journal
Dylan Martin, Staff Writer, Bostinno

Host:
David Culver, Anchor/Reporter, NBCUniversal

About this conference


INTX: The Internet & Television Expo, brings together the people, companies and ideas behind the multi-billion dollar digital media and communications marketplace.

Showcasing the latest innovations in content creation, broadband infrastructure, television delivery, advanced advertising, IP applications and more, INTX unites companies from across the industry spectrum, from online video to business telecommunications to mobile data delivery. The three-day event offers a rare and valuable opportunity for live interaction, commerce and idea-sharing through a rich offering of General Sessions, panel discussions, exhibitor displays, mini-conferences and live special events.

For participants across the digital media economy, INTX provides a first-hand view of the business strategies, technology trends and economic and policy imperatives that will inform and influence the next big progressions in media and communications. INTX attendees are among the first to learn about and understand not only where digital media is going, but how they can play a role in its progression.

About National Cable and Telecommunications Association


The National Cable & Telecommunications Association, formerly the National Cable Television Association, is the principal trade association of the cable industry in the United States. Founded in 1952, NCTA's primary mission is to provide its members with a strong national presence by providing a single, unified voice on issues affecting the cable and telecommunications industry.

NCTA represents cable operators serving more than 90 percent of the nation’s cable television households and more than 200 cable program networks, as well as equipment suppliers and providers of other services to the cable industry. The cable industry is the nation’s largest broadband provider of high-speed Internet access after investing more than $100 billion over ten years to build a two-way, interactive network with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to millions of American consumers.


For more information, visit: http://www.ncta.com/

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