INTX 2016: General Sessions


May 16 - 18, 2016

Agenda


  • Monday, May 16
  • Tuesday, May 17
  • Wednesday, May 18
11:00 am EDT MONDAY GENERAL SESSION     Watch On-Demand
Convention Co-Chairs Welcome
Pat Esser, President, Cox Communications
Ken Lowe, Chairman, President & CEO, Scripps Networks Interactive

Keynote
Michael Powell, President & CEO, NCTA

Conversation
SPEAKER:
Brian Roberts, Chairman & CEO, Comcast Corporation

Recode Interview
SPEAKER:
Arianna Huffington, Co-Founder, President & Editor-in-Chief, Huffington Post Media Group

HOST:
Kara Swisher, Executive Editor, Recode

Conversation
SPEAKERS:
John King, Chief National Correspondent and Anchor, "Inside Politics", CNN
Jorge Ramos, Anchor and Host, Noticiero Univision and Fusion

HOST:
Susan Swain, President & Co-CEO, C-SPAN
2:00 pm EDT MARKET MOVERS, SHAKERS AND STIRRERS: FINANCIAL ANALYSTS ON THE STATE OF DIGITAL MEDIA TODAY     Watch On-Demand
How will shifts in TV ratings affect original program investment? Why are pay TV subscriptions lagging new-home growth? Who's going to make money on single-channel OTT plays? What's your view on the sustainability of the bundle? Which big content company is most likely to break ranks from traditional distributors? How much will it cost to build gigabit networks? You've got questions, they've got answers - and the detailed analysis to back them up. Get a first-person view of the changing economics of digital media and communications as some of the most-respected, most-quoted analysts in the business express their views and share their projections.

Learn about:
  • the most promising growth areas for network operators
  • quantifying the risks and rewards confronting content producers
  • who's winning and who's losing as video market shares shift

Speakers:
Jason Bazinet, Managing Director, Citi Research
Craig Moffett, Partner and Senior Analyst, MoffettNathanson, LLC
Marci Ryvicker, Managing Director, Wells Fargo Securities
Benjamin Swinburne, Managing Director, Morgan Stanley

Moderator:
Christopher Winfrey, EVP, Chief Financial Officer, Charter Communications
4:00 pm EDT PRIME TIME POWER: HARNESSING THE MARKETING POTENTIAL OF TELEVISION IN A DIGITAL WORLD     Watch On-Demand
While digital advertising, particularly mobile, continues its rapid growth, "television" advertising of all forms (linear, on demand, OTT) continues to hold its own in the advertising mix. Some of the category's top strategists will debate why TV remains the top media choice for global marketers in a digital world and how the TV advertising environment can reimagine itself and continue delivering a uniquely powerful combination of reach, engagement, effectiveness and persuasive appeal. Hear from a range of traditional actors (networks, MVPDs) and technology intermediaries (infrastructure, software and data providers) about where the market is heading, potential winners and losers, and how television advertising will survive, if not thrive, in an increasingly cross-platform and digital world.

Learn about:
  • The reality and the hype behind the buzzwords and trends now permeating television (e.g., "programmatic", audience-based buying, moving away from Nielsen guarantees)
  • How traditional "television" is integrating and blurring with broader digital advertising and marketing (e.g., following audiences across screens, linking television to social, search and other platforms)
  • Where the market is heading and how the TV ecosystem can work together to continue to give marketers what they want

Speakers:
Braxton Jarratt, GM, IBM Cloud Video Unit and Co-Founder, Clearleap
David Kline, EVP & President, Media Sales, Charter Communications
Arlene Manos, President, National Advertising Sales, AMC Networks
Shane Peros, Managing Director, Global Strategy & Business Development, Google
Ben K. Tatta, President, Media Sales, Cablevision Systems Corporation

Moderator:
Marc Brodherson, Partner, McKinsey & Company

About this conference


INTX: The Internet & Television Expo, brings together the people, companies and ideas behind the multi-billion dollar digital media and communications marketplace.

Showcasing the latest innovations in content creation, broadband infrastructure, television delivery, advanced advertising, IP applications and more, INTX unites companies from across the industry spectrum, from online video to business telecommunications to mobile data delivery. The three-day event offers a rare and valuable opportunity for live interaction, commerce and idea-sharing through a rich offering of General Sessions, panel discussions, exhibitor displays, mini-conferences and live special events.

For participants across the digital media economy, INTX provides a first-hand view of the business strategies, technology trends and economic and policy imperatives that will inform and influence the next big progressions in media and communications. INTX attendees are among the first to learn about and understand not only where digital media is going, but how they can play a role in its progression.

About National Cable and Telecommunications Association


The National Cable & Telecommunications Association, formerly the National Cable Television Association, is the principal trade association of the cable industry in the United States. Founded in 1952, NCTA's primary mission is to provide its members with a strong national presence by providing a single, unified voice on issues affecting the cable and telecommunications industry.

NCTA represents cable operators serving more than 90 percent of the nation’s cable television households and more than 200 cable program networks, as well as equipment suppliers and providers of other services to the cable industry. The cable industry is the nation’s largest broadband provider of high-speed Internet access after investing more than $100 billion over ten years to build a two-way, interactive network with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to millions of American consumers.


For more information, visit: http://www.ncta.com/

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