GSummit San Francisco 2014

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Join SuperBetter inventor Jane McGonigal, Stanford's Dr. BJ Fogg and more than 50 speakers from companies such as Amazon, Delta, Google, IBM, JetBlue, Mazda, Oracle, Opower, and Verizon Wireless.


  • Eileen Bartholomew Eileen leads the Prizes organization at XPRIZE, where she turns great ideas into audacious competitions that result in breakthroughs for the benefit of humanity.
  • William Beegle William Beegle is a Sr. Analyst of Innovation & Gamification at Verizon Wireless. He develops innovative and new approaches to employee learning & development. He created the first dedicated gamification role in his company after successfully implementing several gamification initiatives.
  • Jeff Berry As COLLOQUY’s Research Director, Jeff manages research initiatives in North America and internationally, and helps drive COLLOQUY’s thought leadership in the loyalty industry. With more than 15 years of experience in loyalty marketing, analytics and customer engagement, Jeff also provides editorial direction to the COLLOQUY team. Jeff’s background in client management, business development and consulting in both the B2B and B2C spaces makes him an expert in the theory and practice of loyalty marketing. A sought-after presenter, Jeff has taught loyalty marketing workshops around the world and has been featured in such media outlets as CNBC, National Post, Direct Marketing News, Target Marketing and Strategy Magazine.
  • Phaedra Boinodiris Phaedra Boinodiris is IBM's global lead for serious games and gamification at IBM across all industries. Since the start of her career at IBM she has incubated a games for marketing program, a games for training program and IBM's very first consulting practice integrating games with real data and real processes to optimize high return processes. She is also the author of Serious Games for Business, published in 2014 by Megan-Kiffer press. In 2010, Boinodiris was made responsible for IBM’s serious games strategy for the US Public Sector mainly focusing on US Defense. Her strategies for evolving serious games have been championed by 4-Star generals and she has presented her ideas for advanced process optimization games to the Vice Chairman of the Joint Chiefs of Staff at the Pentagon and to the head of DARPA. She has keynoted two NATO Summits and continues to co-chair serious games summits internationally. Boinodiris' earlier work in serious games are being used in over 1000 schools worldwide to teach students the fundamentals of business optimization. Upon first joining IBM, she incubated IBM’s first games for marketing program creating the top leading generating assets on the Internet for IBM. Boinodiris was honored by Women in Games International as one of the top 100 women in the games industry. Prior to working at IBM, she was a serial entrepreneur for 14 years where she co-founded WomenGamers.Com, a popular women’s gaming portal. There she subsequently started the first scholarship for women to pursue degrees in game design and development in the US. Boinodiris happily mentors business school students at her alma-mater UNC-Chapel Hill.
  • Brian Burke Brian Burke is a Research Vice President at Gartner, covering enterprise architecture for the past 15 years. For the past three years, he has led research on the emerging gamification trend. As an expert in enterprise architecture, he has worked for decades on understanding disruptive technology trends and their implications for business. He is a prominent researcher and speaker and has been published and interviewed in Wall Street Journal, BBC, USA Today, Financial Times, Inc, The Guardian, Forbes Online.
  • Jon Carder Jon Carder is a serial Internet entrepreneur, who by the age of 30 had founded three multi-million dollar internet businesses. Jon is now working on his 4th Company MOGL is using game mechanics to disrupt the old “buy 10 get one free” loyalty program restaurants have been using for decades. MOGL was named Most Innovative Tech Company in San Diego by Connect.
  • Monica Cornetti Gamification keynote speaker and curriculum designer. As the host of Gamification Talk Radio, as well as author of the book Totally Awesome Training Activity Guide: Put Gamification to Work for You, Monica’s niche is non-technical gamification techniques that can be used in the corporate training environment. Featured on the cover of Bloomberg Businessweek, Monica has been designated as "one of the best" entrepreneurial training experts, and her audiences from Guam to Georgia and Maui to Maine give her Perfect 10 reviews.
  • Matt Danna Matt Danna is the Vice President of Product at Fullscreen, a global media company that builds technology to power the creation and sharing of video with the connected generation. Before joining Fullscreen, Matt worked at deviantART, where he did everything from software engineering to product design. Passionately curious about the intersection between design, technology, and business, he found his home in product management.
  • Todd Deery Todd Deery has more than 18 years of marketing and communication experience both in and out of education. At FIEA, (Florida Interactive Entertainment Academy) he's responsible for all the marketing, public relations, admissions and student recruitment, helping the school attain a Top 5 ranking nationally. Todd gives 20-25 talks annually to interested students on FIEA's graduate program and trends in the tech and game industries. In the past two years, Todd has traveled and given talks at Duke University, UNC Chapel Hill, UNC Greensboro, Virginia Tech, George Mason, ECU, Wake Forest, Auburn University, University of Georgia, University of Florida, Florida State University, University of Virginia and others. Prior to joining FIEA, he was coordinator of marketing at Valencia Community College for seven years and a copywriter/editor at the ad agency YP&B. For 12 years, he has been an adjunct professor of English and humanities and has taught at Stetson University, UCF and Valencia. He is also a freelance music, games and art writer and has published poetry in several national journals. He also is president of T2 Media, a web and app development company.
  • Ian DiTullo As the Director of Loyalty Marketing at Air Canada, Ian is responsible for loyalty strategy, relationship marketing and customer recognition for the airline’s frequent flyers. Leveraging the airline's loyalty and recognition programs and related data assets, Ian and his team aim to achieve profitable customer behavior shifts by enhancing the quality and relevance of customer interactions through a variety of integrated and impactful customer engagement strategies, including the award-winning Earn Your Wings gamification-based loyalty program. Ian holds an MBA from Queen’s University and a PhD in Marketing (CRM) from Cranfield University in the UK. He speaks frequently at loyalty, analytics and customer engagement events across North America and Europe.
  • Karl Dunn Karl is a multi-award winning Creative Director heading up the Nissan account for the Americas. Previously he's served at posts in Sydney, Singapore, Hong Kong, Tokyo, Johannesburg, Cape Town, Amsterdam and Berlin. His passion is Branded Entertainment and how it is the nexus of gaming, advertising, marketing, entertainment and product design. And most importantly, Branded Entertainment's global reach and how it will develop as the future of advertising.
  • Nir Eyal Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of Hooked: How to Build Habit-Forming Products. Nir founded two tech companies since 2003 and has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford.
  • Jerry Filipiak Jerry Filipiak is CEO of Comarch Inc., the North American division of global IT solutions provider Comarch. Managing a team of more than 20 employees across three different locations, he oversees a diverse range of day-to-day activities such as marketing, new business, sales and business strategy. Jerry and his team are currently focused on expanding the U.S. presence of Comarch via real-time loyalty solutions, customer engagement and OSS/BSS. In addition to his involvement with Comarch, Jerry is also the founder of: IsaaCloud – an engagement cloud API that allows businesses to easily deliver fully customizable, contextualized communication in real-time to customers. SoInteractive – a Polish-based gamification provider with prominent customers and successful projects in the U.S., Europe and the UAE. Prior to his professional accomplishments, Jerry earned his bachelor’s degree in computer science from Virginia Tech and his master’s in computer science from Cornell – establishing the technical foundation for his expertise in loyalty, gamification and customer engagement. Today, Jerry resides in Williamsburg, Brooklyn, with his wife and two daughters. When he is not developing unique solutions for his companies, he regularly blogs about engagement in customer and enterprise settings.
  • Dr. BJ Fogg Dr. BJ Fogg directs the Behavior Design Lab at Stanford. An experimental psychologist, Fogg has created breakthrough methods for changing human behavior. At his guest home on the Russian River, he teaches small groups of industry innovators how to apply his methods in his monthly "Boot Camp in Behavior Design." Over the past two years he has personally coached over 20,000 people in his breakthrough method called Tiny Habits.
  • Thomas Fuller Thomas Fuller is the Chief of Engineering at Next Jump, Inc. (NxJ). Tom joined Next Jump in October 1999 and helped grow the business though the first dot-com bubble to over 150 employees. A few years later, Next Jump survived the dot-com bust however shrunk down to just 4 employees in January of 2002. Tom was part of the 4-person surviving team and, since 2002, has lead the development of the company's e-commerce platform. Today, NxJ is generating over a billion dollars in annual sales. In addition, he has helped build the company back to 200 employees. Experts have called Next Jump the Demonstration Project, proving the combination of caring for your employees and helping them grow as human beings is possible while making money and helping the world become a better place. Next Jump believes this is a pre-requisite in today’s human capital economy and calls it Better Me + Better You = Better Us.
  • Erik Gensler Erik Gensler is the President of Capacity Interactive Inc. a digital marketing consulting firm for the arts whose clients include some of the country's leading performing arts institutions including Alvin Ailey American Dance Theater, The Goodman Theater, Lincoln Center Theater, and New York City Ballet. Erik founded Digital Marketing Boot Camp for the Arts, a two-day conference each October in NYC.
  • Daniel Green Daniel Green is a co-founder and the CTO of Wikistrat, the World's first Massively Multiplayer Online Consultancy (MMOC). Originally from Sydney, Australia, Daniel started his career working in Television and Live Theatre where he learned an appreciation for being involved with creating fun and engaging experiences. Currently Daniel leads a gamification project that powers the work of 900 analysts around the world as they work together to solve some of the worlds most interesting and difficult geopolitical problems.
  • Stella Grizont Stella Grizont is the Founder and CEO of WOOPAAH, dedicated to helping people and their companies' flourish. WOOPAAH is loved by Google, Johnson & Johnson, Columbia University and many more awesome organizations for designing immersive engagement and well-being programs and training on the science of happiness. WOOPAAH is one of the first companies to measure mood, morale, and engagement and its impact on performance with the use of cutting edge technology using virtual reality. Grizont was one of the first 150 people in the world to receive a Masters in Applied Positive Psychology from the University of Pennsylvania. She is a regular contributor to MSNBC's Your Business show and has been featured on ABC News, The Today Show, Entrepreneur Magazine, Vanity Fair, and other media outlets for her insights on business and happiness.
  • Guy Halfteck Guy Halfteck, an Israeli entrepreneur, is the CEO of Knack, a technology startup he founded in 2010. Earlier, Guy was a ship vice commander in the Israeli Navy. He graduated from the Hebrew University, and later earned his master’s and doctorate from Columbia and Harvard, respectively. Knack, which is based in Palo Alto, California, quantifies the world's talent and potential and makes it discoverable, accessible and useful. Knack combines mobile games, big data analytics, and state-of-the-art behavioral science, making its product highly predictive, authentic, engaging, and accessible to people of all walks of life. We are "wired" to play--and we play games anytime, anywhere, and on any device. Knack games are engaging, motivating and rewarding--and add a new dimension to game-play that helps people and organizations unleash their potential.
  • Bill Hanifin Bill Hanifin is Managing Director of Hanifin Loyalty, focusing his work at the intersection of data-driven marketing, payment products, and marketing technology. While creativity and innovation are part of what he promises to clients, the highest objective of his work is to transform thought leadership into practical marketing solutions which can be successfully executed to build competitive advantage in the marketplace.
  • Jeff Hawley Jeff Hawley is Director of the Customer Experience Group for the Yamaha Corporation of America. In his role he directs overarching marketing and customer experience initiatives online, in print and within social media to Yamaha dealers, partners, fans and customers. A 19-year music industry veteran, he has worked in music retail, instrument and accessory design, audio & video production, arranging and performance.

    As a passionate technology evangelist, thought leader and in-demand public speaker, Jeff has worked with institutions and publications such as Apple,, Consero Customer Experience Forum, CRM Magazine, International Quality & Productivity Center (Call Center Week), National Association of Broadcasters, NAMM, NASMD, Mobile Marketing Association,, Music Inc., Music Trades, Musical Merchandise Review,, Sound & Video Contractor, Worldwide Business Research (Social Commerce Strategies, Next Generation Customer Experience) and many more.
  • Peter Heinrich Peter Heinrich has programmed video games since 1991, when he started his career porting PC titles to the Amiga. He has developed games for desktop, console, online, and mobile, including flight simulators, 3D sports games, casual games, and MMOs. Peter eventually went indie, bootstrapping one game studio before he and his co-founders launched another with VC backing two years later. Now a Developer Evangelist with, Peter helps developers integrate Amazon mobile services for games. He posts regularly on topics relevant to mobile app and game programmers, including monetization, engagement, analytics, and programming patterns.
  • Robin Jenkins Robin Jenkins is a Regional Marketing Manager for RMH Franchise Corporation, one of the fastest growing restaurant franchise groups in the nation. As a Regional Marketing Manager, Robin is accountable for the execution of marketing programs for 41 of RMH’s 138 Applebee’s. Before joining the Marketing Team in 2014, Robin worked in Human Resources for RMH, specializing in employee and guest retention. With the help of company executives and the IT Team, Robin gamified the Applebee’s hourly employee experience through the creation of “Bee Block.”
  • Amy Jo Kim Amy Jo Kim is a social game designer, part community architect. She's worked on Rock Band, eBay, Netflix, indiegogo,, The Sims, Ultimata Online, Happify, and many startups She’s well known for her 2000 book, Community Building on the Web, a design handbook for digital communities. . In 2007, she developed a design framework for applying game design principles to Web and mobile services - and she’s now doing the same for coop gaming. Amy Jo holds a B.A. in Experimental Psych, and a Ph.D in behavioral neuroscience. She’s an adjunct professor of Game Design at the USC School of Cinematic Arts, where she co-developed the game design curriculum. She’s currently writing an ebook series for aspiring game designers, due out in Fall 2014.
  • Barry Kirk Barry brings a decade of experience in customer retention and digital marketing to his role as VP of Loyalty Strategy for Maritz Motivation Solutions, where he serves as the leader of the Maritz US customer loyalty practice. A sought after speaker and workshop leader, he has led the introduction of new disciplines like neuroscience and gamification to the loyalty marketing space, and champions the belief that “Consumers are human beings first.” Prior to Maritz, Barry worked with gamification leader Bunchball, where he led the consumer loyalty practice and served as Sr. Director of Digital Strategy.
  • Ryan Kleps Ryan has been involved in the Information Technology field since the early 1980s and has worked for The Boeing Company since 1989. He has held a number of positions including: Lean/Agile Process Consultant, SEI/CMMI Process Architect and Project Manager, Sr. Software Engineer, Systems Engineer, Code Auditor, Programmer and Analyst. He has led the charge against the forces of entropy within Boeing by co-developing an Agile Adaptation of the Boeing IT's software development process and training software development teams in Lean and Agile approaches. Along the way he developed a novel approach to gamify these training classes which has proven to be both popular and effective. Ryan received a formal Bachelor of Science degree in Computer Science from Seattle Pacific University in 1985 and has been continuing his education in less formal ways since that time.
  • Andrea Kuszewski Andrea is a research scientist in the fields of cognitive neuroscience and psychology, focusing mainly on creativity, intelligence, motivation, sociopathy, and x-altruism. She is also a behavior therapist and consultant, treating children and families with autism spectrum disorders, specializing in Aspergers Syndrome. Andrea is an Affiliate Scholar with the IEET, a public speaker, and a freelance science writer, appearing in publications such as Scientific American, Discover Magazine, Qualcomm Spark, and WIRED UK, among others.
  • Shawn LaVana Shawn LaVana is an accomplished start-up technology marketer with 15 years of progressive experience. At Virgin Pulse, part of Sir Richard Branson’s famed Virgin Group, he and the full team work with employers to create workforces with the energy, focus, and drive necessary to fully engage at work and in life. Shawn loves marketing, helping people live healthier lives, finding ways to make technology work for us, and is always up for a soccer match.
  • Nicole Lazzaro Nicole Lazzaro is the founder and president of XEODesign Inc. and has been named one of the most influential women in the gaming industry by Fast Company, Forbes and Gamasutra. Nicole's work on user experience and emotion spans over two decades and has worked with some big names such as EA, Ubisoft, D.I.C.E., and The White House. Her research is also some of the most well known, especially her paper - Why We Play Games, which is foundational research for gamification. Follow Nicole on Twitter at @NicoleLazzaro
  • Wayne Lin Wayne Lin is a Sr. Director of Product Management at Opower and responsible for the residential energy efficiency and demand response solutions and multi-channel communications platform. In his three years at Opower, he’s seen Opower’s reach grow to over 32MM homes across the world with energy savings of over 4 TWh. The equivalent of taking San Francisco off the grid for a year. Prior to joining Opower, Wayne worked at Google in product management and product marketing where he focused on developing online display advertising technologies. Wayne also founded ecoLightbulbs, a company that sold CFL light bulbs at cost, and sold over 13,000 light bulbs that removed 8MM lbs. of CO2 from the atmosphere. Wayne received his MBA from Wharton at the University of Pennsylvania and his BA in economics and applied mathematics from Northwestern University. After spending 6 years in San Francisco, he is enjoying being back on the east coast, where there are four full seasons and polar vortexes.
  • Jane McGonigal Jane McGonigal, PhD is a world-renowned designer of alternate reality games — or, games that are designed to improve real lives and solve real problems. She believes game designers are on a humanitarian mission — and her #1 goal in life is to see a game developer win a Nobel Peace Prize. She is the New York Times bestselling author of Reality is Broken: Why Games Make Us Better and How They Can Change the World (Penguin Press, 2011) — and is the inventor and co-founder of SuperBetter, a game that has helped nearly half a million players tackle real-life health challenges such as depression, anxiety, chronic pain, and traumatic brain injury.
  • Maarten Molenaar Maarten Molenaar is the manager of the Rabobank Gamification Hub, the virtual network from where he works to implement gamification as a ‘business as usual’ practice within this cooperative bank conglomerate that operates in over 48 countries and employees nearly 60,000 people. There are several gamification initiatives and projects within Rabobank and Maarten connects them with each other and supports them with the knowledge which is being build up by the Hub’s activities. Before Maarten started his work at Rabobank as a (project) manager he was a ‘new media and digital cultures’ student at the Utrecht University and graduated on the subject of serious gaming. In his current role he enjoys the opportunity to combine his passion for games with Rabobank’s goal to be a bank that aims to be a lifelong financial partner by supporting families and businesses with their financial activities. He believes gamification is the next chapter which fits in that service ideology.
  • Ethan Mollick Prof. Ethan Mollick studies innovation and entrepreneurship, and the ways in which an individual’s actions can affect firms and industries. His research includes early-stage entrepreneurship and crowdfunding; the way in which communities of users come together to innovate; and the factors that drive the performance of entrepreneurial companies. Prof. Mollick also co-authored a book on the intersection between video games and business that was named one of the American Library Association’s top ten business books of the year, and has studied the way that games can be used to motivate performance and education. He has published papers in leading academic journals, and he was among the 100 most downloaded authors (out of over 230,000) on the Social Science Research Network and was named one of the "40 Most Outstanding Business School Professors Under 40."

    Prior to his academic career, he was co-founder of a company and a management consultant. Prof. Mollick has worked with organizations ranging from DARPA to General Mills on innovation and entrepreneurship.

    Ethan Mollick received his PhD (2010) and MBA (2004) from MIT's Sloan School of Management and his bachelor's degree from Harvard University, magna cum laude, in 1997.
  • Ponch Orendain Program Manager Technology, Delta Airlines
  • Jake Orlowitz Jake Orlowitz (User:Ocaasi) is an administrator on Wikipedia and has been a Wikipedia editor since 2007. He's made over 30,000 original edits to the site, and created new articles in the areas of biography, medicine, and international government. One of Jake's core focuses is outreach to new contributors-- developing a supportive social space for new editors called the Teahouse, and creating help guides and onboarding tutorials which distill skills and best practices. He founded The Wikipedia Library in 2012, an open research hub for top editors to gain access to reliable sources and to reference experts. As a Wikimedia Foundation Individual Engagement Grants recipient he continues to work on expanding The Wikipedia Library, and to create and develop an interactive game for learning how to edit called The Wikipedia Adventure. Jake also works on partnerships between Wikipedia and schools, organizations, companies, and cultural institutions. For the past year, Jake has been collaborating with Turnitin on a project to improve the detection of plagiarism and copyright violations on Wikipedia. He is also a board member for Wiki Project Med Foundation where he focuses on outreach to medical societies and universities. In 2013 he coordinated the first ever medical school course dedicated to improving Wikipedia for credit at the University of California San Francisco. Jake graduated Wesleyan University in 2005, and lives in Bryn Mawr, Pennsylvania, where he works full-time on Wikipedia projects.
  • Rajat Paharia Widely recognized as the father of gamification, Rajat Paharia founded Bunchball in 2005. Since then, he has parlayed his unique understanding of technology and design – along with a preternatural ability to recognize patterns – into the creation of a company whose market-defining solutions have helped engage customers and motivate employees at a wide array of companies, including IHG, Mattel, T-Mobile, Bravo, VMware, Electronic Arts, SAP and Kimberly Clark.
  • Aaron Price Aaron is the cofounder of, the worlds most engaging event app used by many Fortune 1000 companies. He's also the founder of the the award-winning NJ Tech Meetup, NJ's largest tech community. With an early entrepreneurial drive sparked when awarded a patent in high school, he went on to found deliverU, effordables, and weCraft. He lives in Hoboken with his wife and their two proudest startups, their two daughters.
  • Pamela Radford Pamela Radford leads Global Engagement Marketing at EA, responsible for cross-channel marketing supporting EA’s console, web & mobile franchise portfolio, including best-selling EA Sports and Battlefield games. Drawing on her extensive performance-based digital marketing experience, Pamela has embraced recent innovations in the marketing technology field to drive innovation at EA with lifecycle marketing strategies that trigger personalized messaging to gamers to retain, monetize and reward based on their engagement and gameplay activity.
  • Dan Ruch Daniel Ruch is Founder and CEO of Rocketrip, the first commercially available travel management platform that saves companies money on travel expenses by making employees a willing and enthusiastic partner in cost savings. Prior to founding Rocketrip, Mr. Ruch served as Vice President, Europe for Tremor Video, and before that was with TACODA, AOL and GroupM’s agency Mindshare / MAXUS global.
  • Francisco Schnaas Francisco Schnaas is President at Club Premier, Mexico's leading coalition loyalty program. He is responsible for the travel related partnerships of the program, as well as for the reward portfolio for its members. Additionally, Francisco is co-founder and CEO at eXperimenta, Mexico’s leading experience gift certificate retailer. This trajectory has been recognized by the likes of American Express who awarded eXperimenta the Entrepreneur of the Year Award in 2005 and Expansion (Mexico’s leading business magazine). Prior to starting eXperimenta Francisco worked in new business development positions with Virgin, Satmex and Dresdner Bank. Francisco has an M.B.A. from Stanford University and an Industrial Engineering degree from Universidad Iberoamericana in Mexico. When Francisco is not working on exciting loyalty and travel ideas, he loves spending time with his family, playing outdoors and travelling. Specialties: Making things happen. Loyalty. Travel technology. Sales and marketing. Aviation. Latinamerica. Affordable luxury products and services
  • Ankit Shah Ankit Shah is a behavioral design expert who leads behavior strategy and consulting at Dopamine Agency. With a strong academic/research background and a wide portfolio ranging from Fortune 50 clients to leading venture-Backed startups; he has helped develop multiple winning solutions in the engagement space. He also travels extensively to deliver talks expounding on his ideas on designing for humans first and the advent of the educational revolution.through distributed learning initiatives.
  • Aaron Silverberg Aaron has diverse experience leading a variety of big brands spanning retail, consumer goods, entertainment, gaming and mobile. Aaron spent the bulk of his career at Unilever leading the company’s flagship Dove Masterbrand as well as its Hair Care category. Aaron moved from "soap" to "slots," joining the gaming industry to launch the Niagara Fallsview Casino Resort, building the brand from the inside out and delivering 10 million annual consumer visits. Aaron joined TimePlay in 2007 as Vice President of Marketing and Business Development. In his role, Aaron oversees all aspects of consumer interactions, working closely with developers, venue operators and brand partners to create content and programs that deliver engagement and the optimal social experience.
  • Ross Smith Ross Smith is a Director of Test in Skype at Microsoft. He really enjoys getting a paycheck to “play” with software for almost 23 years at Microsoft. The projects he's been a part of have used gamification and game mechanics to help crowdsource quality related effort for over 10 years. He is one of the authors of “The Practical Guide to Defect Prevention” and holds six patents, latest in Nov, 2012.
  • Bron Stuckey Bronwyn is a freelance consultant educational technologist and community of practice coach, developer and researcher. She consults to educational organizations and institutions such as the Arizona State University’s Quest Atlantis program, coaches in a number of online educational programs and research issues of virtual worlds, games in learning and how we can cultivate identity, agency, leadership, and community for students and teachers in these environments.
  • Robert Tercek Robert Tercek is one of Hollywood's most prolific creative executives in digital media. He has designed and produced hundreds of titles published across every platform from television shows to computer and console games to mobile phones. His career is marked by several milestones, including the launch of the first computer games, the first online multiplayer games, the first interactive TV game shows, the world's first mobile video system, and the world's largest live educational seminar on the Internet. He served in executive leadership roles at several major media companies, including The Oprah Winfrey Network, Sony Pictures Entertainment, and MTV: Music Television. He also co-founded five companies including three game publishing ventures. He was the founding chairman of GDC Mobile and today serves as the Chairman of the Creative Visions Foundation in Malibu, California.
  • Tony Ventrice Tony Ventrice is a veteran game designer with a career of applying game-design techniques to emerging markets. From mobile, to Facebook, to Gamification, his successful, award-winning designs have taken him to industry leaders and innovators including Smule, Zynga, Playdom and Badgeville. He's spent the past three years leading design at Badgeville, developing gamification strategies for companies of every imaginable size and industry.
  • Michael Wu Dr. Michael Wu is the Chief Scientist at Lithium Technologies, where he currently applies data-driven methodologies to investigate and understand the social web. Michael has developed many predictive social analytics with actionable insights. His R&D work has won him the recognition as a 2010 Influential Leader by CRM Magazine. His insights are made accessible through “The Science of Social,” and “The Science of Social 2”—two easy-reading e-books for business audience. Prior to industry, Michael received his Ph.D. from UC Berkeley’s Biophysics program, where he also received his triple major undergraduate degree in Applied Math, Physics, and Molecular & Cell Biology.
  • Todd Young As a co-founder of Fiero and its Creative Director, Todd Young leads the vision for the conscious creative agency. His unique skillset, sharpened by working with nearly 20 of the Top 50 Leading National Advertisers and over two dozen Fortune 500 brands, empower him to meet – and exceed – client goals. Prior to Fiero, he held Director roles at Mindspace and Zog Digital. Todd is energized by sharing his passion through speaking at national and industry events, and is a quickly rising thought leader in the field of gamification.
  • Gabe Zichermann Gabe is the chair of the Gamification Summit, partner at Dopamine, an author, highly rated public speaker and entrepreneur. His upcoming book, “Gamification Revolution” looks at the next level of gamification as a strategy. His last book, “Gamification by Design” (O’Reilly, 2011) looks at the technical and architectural considerations for designers in this burgeoning field. Gabe’s first book, “Game-Based Marketing” (Wiley, 2010) achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. A resident of NYC, Gabe is a board member of, advisor to a number of startups and Facilitator for the Founder Institute in Manhattan. Follow Gabe on Twitter @gzicherm

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How to Use Gamification Engagement as a Winning Strategy

About this conference

The world of engaging with people has changed. There are more distractions now than ever and businesses are having a challenging time competing for both the attention of their consumers & employees. It's affecting everyone, in every department and in every industry: Marketing & HR, retail, hospitality, transportation, healthcare, entertainment, finance, telecom, government, education, philanthropy, startups & more--everyone wants to increase user engagement. At this year's GSummit San Francisco, learn how to bring effective engagement strategies & design back to your company to conquer this user engagement crisis.

About Gamification Co

Gamification is a dynamic and exciting industry that brings together game mechanics and marketing to create engagement and solve problems.

Gamification Co is your one stop for the latest news, insight, research and commentary on gamification. Come here to find the best technology providers, read about the most exciting companies, attend one of our events and workshops, or just connect with experts.

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