Convergence


December 3, 2015
9:00 am - 12:30 pm PST

Agenda


Thursday, December 3


9:00 am PST Welcome Remarks - Convergence     Watch On-Demand
  • Margaret Low Smith, President, AtlanticLIVE
9:05 am PST When Industries Collide     Watch On-Demand
  • Jonathan Taplin, Clinical Professor of Communication, Annenberg School for Communication and Journalism, University of Southern California
  • Ernest J. Wilson III, Dean, Annenberg School for Communication and Journalism, University of Southern California
  • With Ron Brownstein, Editor, Atlantic Media
9:15 am PST What's Next? Funding the Tech and Entertainment Frontier     Watch On-Demand
  • Eric Feng, General Partner, Kleiner Perkins Caufield Byers; former Chief Technology Officer, Flipboard; founding Chief Technology Officer, Hulu
  • With Steve Clemons, Editor at Large, The Atlantic
9:30 am PST Millennials, Multiculturalism and Media: What the Audience Wants     Watch On-Demand
  • Monica Bannan, Vice President of Global Audience Measurement, Nielsen
  • Mary McNamara, Television Critic, LA Times
  • With Ron Brownstein, Editor, Atlantic Media
9:55 am PST Finding a Niche: How Digital Creates New Audiences     Watch On-Demand
  • Sarah Penna, Head of Awestruck, AwesomenessTV; Co-Founder, Big Frame
  • With Kasia Cieplak-Mayr von Baldegg, Executive Producer of Video, The Atlantic
10:10 am PST View from the Backlot: How to Make Digital Pay     Watch On-Demand
  • Thomas Gewecke, Chief Digital Officer, Strategy and Business Development, Warner Bros Entertainment
  • With Ron Brownstein, Editor, Atlantic Media
10:30 am PST Sponsor Content Segment, Presented by AT&T     Watch On-Demand
  • John Stankey, Chief Executive Officer, Entertainment and Internet Services, AT&T
  • Laura Corb, Director, Media and Entertainment, McKinsey & Company
10:45 am PST A Word from the Showrunner: How Technology Changed the Path to a Hit Show     Watch On-Demand
  • Andrew Singer, President, Broadway Video; Executive Producer, Portlandia, The Awesomes, Brothers in Atlanta
  • With Steve Clemons, Editor at Large, The Atlantic
11:05 am PST Streaming Together in a Living Room Near You     Watch On-Demand
  • Steve Shannon, General Manager, Content and Services, Roku
  • Kathy Savitt, Head of Digital, STX Studios
  • With Jonathan Taplin, Clinical Professor of Communication, Annenberg School for Communication and Journalism, University of Southern California
11:25 am PST A YouTube Star Goes to Buzzfeed     Watch On-Demand
  • Quinta Brunson, Producer, Buzzfeed Video
  • With Kasia Cieplak-Mayr von Baldegg, Executive Producer, Video, The Atlantic
11:35 am PST Grooming Internet Celebrities for the Multiplex     Watch On-Demand
  • George Strompolos, Founder and Chief Executive Officer, Fullscreen
  • With Jonathan Taplin, Clinical Professor of Communication, Annenberg School for Communication and Journalism, University of Southern California
11:55 am PST When the Star Becomes Network President     Watch On-Demand
  • Jeff Berman, President, Whalerock Industries
  • With Ron Brownstein, Editor, Atlantic Media
12:15 pm PST The Digital Starmaker     Watch On-Demand
  • Brent Weinstein, Head of Digital Media, United Talent Agency
  • With Steve Clemons, Editor at Large, The Atlantic
12:30 pm PST Convergence: Closing Remarks     Watch On-Demand
  • Margaret Low Smith, President, AtlanticLIVE

About this conference


Hollywood and Silicon Valley are two of California's signature industries, and in an era of rapid technological innovation, they're converging, and occasionally colliding, in a variety of interesting ways. As these two industries feed each other's growth and clash over contested areas such as copyright law, it raises the question: how will the digital age transform the way we make, format and share stories?

In this half day summit, The Atlantic and the USC Annenberg School for Communication and Journalism will explore the merging of two of the nation's most vibrant and globally influential industries, and how the new dynamics will redefine the entertainment industry across television, digital video, movies and music.

For more information, visit: http://www.theatlantic.com/live/events/
convergence/2015/

About The Atlantic


Since 1857, The Atlantic has helped shape the national debate on the most critical and contentious issues of our times, from politics, business, and the economy, to technology, arts, and culture. Through in-depth analysis in the monthly print magazine, complemented by up-to-the-minute insights delivered throughout the day on theatlantic.com, The Atlantic provides the nation’s thought leaders and professional class with forward-looking, fresh perspectives that provoke and challenge, define and affect the lives we’re living today, and give shape to the lives we will live tomorrow.

For more information, visit: http://theatlantic.com