Adweek NexTech Summit 2012

May 1, 2012


Huffington: Hybrid Journalism Looks Beyond Left and Right

Huffington Post founder and editor-in-chief Arianna Huffington says that to be successful in the future, journalism must cover stories in depth and abandon the obsolete left vs. right perspective.

Online Video: It’s About Qualities, Not Quality

Stephanie Sarofian, Managing Director of the Content Marketing Practice at Digitas, explains that while in the past, marketers were concerned with the quality of online videos, they should now start thinking about its “qualities”.

The Right and Wrong Ways to Use Tumblr

Chris Mohney, editor-in-chief of Tumblr, explains that to successfully use the platform a brand has to engage the community with original content, not just publish assets that already exist elsewhere.

VEVO CEO Finds Value in Ubiquity Instead of Scarcity

VEVO President and CEO Rio Caraeff explains how VEVO turns the model of MTV on its head by making music videos available everywhere, anytime on the web.

Verge Co-Founder: We're at the Tip of the Web Ad Iceberg

Ben Elowitz, CEO of Wetpaint, and Joshua Topolsky, Co-founder and Editor-in-Chief of The Verge, discuss the future and impact of social advertising.

Hearst's David Carey: The Impact of Tablets on Magazines

David Carey, President of Hearst Magazines, discusses how the tablet market is affecting the magazines industry.

Bluefin Labs Analyzes the Top Super Bowl XLVI Tweets

Tom Thai, VP of Marketing for Bluefin Labs, analyses the top tweets and shares during Super Bowl XLVI.

Xbox LIVE: Transforming the Viewing Experience for Kids

Greg Rivera, Regional director of Xbox LIVE advertising, explains how Xbox 360 and Kinect integration will transform children's TV viewing into an interactive experience.

Why the Hesitation to Advertise Digitally?

Donnie Williams, Chief Digital Officer of Horizon Media, puzzles over the fact that advertisers have invested so little in digital advertising. He predicts that early investments in the space would yield future rewards.

Daniel Blackman Discusses Newsweek, Daily Beast Merger

Daniel Blackman, Chief Digital Officer for Newsweek and The Daily Beast,  discusses the successful merger of Newsweek and the Daily Beast in 2010. 

Condition ONE: Making War Reporting Immersive

Condition ONE co-founder Peter Sung demos the Condition ONE app. Condition ONE combines the iPad and photo journalism for an immersive reporting experience.

FakePreRoll: Highlighting Deceptive Industry Practices

CEO of TubeMogul Brett Wilson explains his latest venture seeks to highlight deceptive advertising practices.

Advertising Opportunities in IP Delivered Video

Chris Allen, Director of Video Innovation of SMGx, and Jeff Siegel, SVP of Global Media Sales at Rovi, weigh the advertising opportunities with the growth of IP delivered video.

About this conference

Adweek's NexTech is an exclusive invite-only conference for brand and agency decision-makers during the Digital Content NewFronts (DCNF) marketplace. The conference is a real-time editorial gauge on the breaking news, emerging trends, and business takeaways of this new marketplace for connecting the wealth of native digital content with brand marketers and their media and marketing agencies.

About Adweek

Adweek was founded in June 1978 by a trio of former magazine executives—Jack Thomas, publisher of New York magazine; Ken Fadner, a former vice president of finance at New York and Esquire; and Pen Tudor, a sales executive at Life—who joined together to purchase three regional advertising trade publications in New York, Chicago and Los Angeles. The owners wanted to provide a regional focus on the advertising industry’s creative process, account changes and decision makers.

In 1981, Thomas, Fadner and Tudor brought in the designer Walter Bernard to revamp the publications—which by then included editions in Atlanta and Dallas—under a single banner, which Bernard dubbed Adweek. It was to be a national publication with regional editions, with an overall look that was more consumer magazine than trade sheet. The following year, Clay Felker, the storied magazine editor, founder of New York and father of “New Journalism,” joined Adweek and became editor in chief, a post he held until 1986. Felker’s tenure established Adweek as a hipper, more mainstream version of the standard trade publication and ushered in the era of modern advertising criticism.

Adweek experienced a series of ownership changes throughout the following two decades. BPI Communications purchased ASM in 1991, adding Adweek to a roster of magazines that already included Billboard (magazine) and The Hollywood Reporter. In 1994, BPI was bought by the Dutch firm VNU, which changed its name to the Nielsen Company in 2007 after acquiring Nielsen Media Research and ACNielsen.

Meanwhile, Adweek had produced two sister publications—Brandweek to cover brand marketing and Mediaweek to cover the media business—all three of which fell under the AdweekMedia banner. Adweek's regional divisions were discontinued in 2003 and replaced by a single national edition. Nielsen sold the magazines to its current owner, Prometheus Global Media, in 2009.

In October 2010, Michael Wolff, a longtime columnist at Vanity Fair, was named editorial director of AdweekMedia. Wolff reunited and relaunched its three divisions under the Adweek name in 2011. In October 2011, Wolff left the magazine, passing editorial oversight to executive editor James Cooper, who had been the executive editor of Mediaweek before the three titles were combined. Cooper and his editorial team of seasoned professionals have continued to produce a re-energized magazine and website that delivers insightful, forward-thinking content that appeals to the advertising, media and marketing professionals that have always been the brands’ core readers.

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