Linda Crawford is the Executive Vice President and General Manager of the Sales Cloud for salesforce.com. To this role, she brings more than 25 year experience as a visionary leader who has inspired her teams to drive innovation in the enterprise and customer success.
Linda currently heads the market leading Sales product line, which includes SFA, Pardot, RelateIQ, and Work.com. The Sales Cloud is the trusted sales application for more than 100,000 salesforce.com customers around the world. She is responsible for customer growth, customer retention, product development and the product vision.
Prior to heading up the Sales Cloud business unit, Linda ran the worldwide sales support organizations for salesforce.com, an organization of over 1000 professionals. Her team included Sales Engineering, Sales Development, Sales Productivity, Sales Strategy and Sales Optimization and Analysis.
Prior to joining salesforce.com in 2006, Linda was VP of Sales at Rivermine, Inc., an industry leading provider of Telecom Expense Management software and managed services. Prior to Rivermine, Linda spent over eight years at Siebel Systems, where she was one of the first 100 employees who helped drive the company to over $2B in sales. While there, she helped launch the UAN/Customer Master business as VP of Sales for the Western US and Asia. She also served as the VP of Sales Engineering for North America, APAC and LACA. Linda also held management positions at Sybase and Software AG. Linda holds a Bachelor of Business Administration and a Masters of Business Administration from James Madison University.
Author of Professional Heroku Programming and the VP of Worldwide Sales at Heroku, where he is responsible for a multichannel digital self-serve and enterprise sales team that has produced 100% year over year revenue growth for the past four years.
SVP & GM, Desk.com at Salesforce.com. Ms. Seka joined Salesforce in 2007 to run its nascent App Exchange, the company's marketplace for business apps from within the company and its partners. A key piece of Salesforce's ecosystem, the exchange now has more than 2,400 workhorse apps that have been downloaded more than 2.5 million times. Now Seka runs Desk.com, Salesforce's fast-growing customer support unit built out of its acquisition of Assistly in 2011.