Shelly Jones Jennings, VP/Director of Digital, BLACK ENTERPRISE
Earl "Butch" Graves Jr., President & CEO, BLACK ENTERPRISE
Earl Butch Graves
Earl G. Graves Jr. (Butch) is president & CEO of BLACK ENTERPRISE. He is responsible for the strategic positioning and overall profitability of the corporation which includes magazine publishing, television production, digital media, and business and lifestyle events.
Butch joined BLACK ENTERPRISE in 1988 after earning his M.B.A. from Harvard University. After holding several positions within advertising & marketing, he was appointed president and chief operating officer in 1998 and named CEO in 2006. Under his guidance BLACK ENTERPRISE has expanded the reach of its signature magazine to include more than 4 million readers, redefined its Wealth for Life mission for the digital age with a revitalized multimedia website and iPad edition, and successfully launched broadcasts of Our World with Black Enterprise and the Black Enterprise Business Report into television syndication.
Shelly Jones Jennings
Shelly Jones Jennings is Vice President, Director of Digital for Earl G. Graves, Ltd., overseeing digital properties for BLACK ENTERPRISE, the leading business, finance and careers media outlet for African Americans. A proven leader within the digital space, Jones Jennings’s core objectives are to bolster the brand’s digital strategy, while cultivating more competitive, engaging platform experiences to attract a broader, ever-growing audience.
Since taking the lead on digital development at BLACK ENTERPRISE, Jones Jennings has leveraged her hybrid experience as a seasoned consultant to companies on creative web development strategies, integrated media optimization and online marketing to create dynamic digital offerings and user experiences across Black Enterprise’s myriad digital platforms. This includes launching the industry’s first African American magazine iPad app, BLACK ENTERPRISE’s acclaimed BE App’d.