Using modern data to inform decisions about social movements.
Sam previously worked in policy and communications roles for several high-profile Australian politicians, and was part of the team that won the ‘unwinnable’ 2014 South Australian state election. He studied Politics and History at the University of Adelaide, and has nearly a decade of experience as a web developer.
Tara received a graduate degree in Health Economics and a Bachelor of Pharmacy from Monash University with first class Honours. She joins CEA fresh from the field, after visiting 33 countries for work and travel. On her most recent assignment, Tara worked on redesigning oncology care in Bhutan with the Australian Red Cross. She has a background in healthcare consulting where she developed efficiency improvements saving 2 million dollars and countless lives in Australian hospitals.
Alexandre Sévigny, PhD, APR, MCIPR, is a tenured associate professor of communication studies and communication management at McMaster University in Hamilton, Ontario. He is currently the Director of the Master of Communications Management Program, offered in partnership between McMaster University and the S.I. Newhouse School of Public Communications at Syracuse University. He also holds secondary appointments in several other units at McMaster: the Department of Psychology, Neuroscience and Behaviour, the Department of French and the McMaster Health Forum in the Faculty of Health Sciences.
He has been quite involved in the Macedonian community. In Spring of 2013, He organized an official visit of Dr. Gjorge Ivanov, President of the Republic of Macedonia and First Lady Maja Ivanova, to McMaster University in collaboration with the former Macedonian Ambassador to Canada, His Excellency Ljuben Tevdovski. In August of 2013, Alexandre lectured in President Ivanov’s Summer School for Young Leaders on the topic of social media strategy and management in Ohrid, Macedonia. He provides mentorship to young Macedonian students at McMaster University and elsewhere as they forge careers in communications. He has also participated in the North American-Macedonian scholars conference and published scholarly articles on the Macedonian language.
Alexandre’s research focuses on the study of communication theory and human communication applied to the practice of public relations and communications management and reputation management. He founded and is currently co-director of the COMM-Lab: McMaster Communication Metrics Laboratory. Alexandre is the founding editor-in-chief of the Journal of Professional Communication (JPC) – an international scholary and professional journal for practitioners, journalists, policy makers and academics. He also co-founded the McMaster Journal of Communication, a peer-reviewed, graduate student journal of which he has been faculty editor for the past ten years.
Haystaq co-founder and CEO Ken Strasma is a pioneer in the field of predictive analytics in high-stakes Presidential campaigns. He began his career in politics in 1986, running a successful statewide campaign, and the served as the director of state legislative caucuses in Wisconsin and Minnesota. In 1997, he moved to Washington DC and became the Research Director for the National Committee for an Effective Congress, where he produced geographic targeting for Democratic candidates for virtually every office in the country. In 2003, Ken launched his own firm, Strategic Telemetry to focus on individual level predictive modeling. Ken served as the national targeting director for John Kerry’s presidential campaign 2004, and again for President Obama’s 2008 campaign. Ken’s firm, Strategic Telemetry developed the predictive models that propelled then-Senator Barack Obama to a dramatic victory over Hillary Clinton in the Democratic primaries, and then a historic winning campaign for the White House. His work also provided the analytic guidance to Michael Bloomberg’s 2009 re-election campaign as well as hundreds of statewide and congressional races and international campaigns on four continents.
In 2012, Ken launched HaystaqDNA, a firm that has been on the forefront of bringing political-style microtargeting to commercial clients. HaystaqDNA has worked for multiple Fortune 500 companies, and boasts a commercial client list with a combined market capitalization of over $600 billion. Ken has been a frequent speaker on the use of predictive analytics in politics and business, including keynoting the annual SPSS convention, and giving guest lectures at Princeton, Columbia and the University of Wisconsin. He has authored or has been the subject of numerous articles and studies on the subject in publications including the New York Times, the Harvard Business Review, The Atlantic, The San Francisco Chronicle, FiveThirtyEight.com and Campaigns and Elections Magazine. Ken is the author of an upcoming book on predictive analytics in politics that will be published by Cambridge University Press in late 2015.
Ken has three young daughters, so he has no free time, but if he did, he would once again indulge in his passion for Shakespeare, running, and adrenaline sports like skydiving and bungee jumping.
Brett Thalmann works as the Managing Director of the Liberal Research Bureau.
Political consultant and data scientist specializing in the forecasting of voter behavior.