Salesforce for Startups has teamed up with the startup sales and marketing team at CloudKettle to offer a unique 2-day workshop to help startups implement and leverage CRM. Learn from experienced startup marketing and sales professionals, who have been there before, and leave the bootcamp with a customized CRM and all the resources from the workshop.
Jon McGinley is VP, Marketing and Customer Experience at Mobivity, who recently acquired Livelenz, where he was CEO. Prior to Livelenz, Jon was Director of Marketing at Radian6, a global leader in social media monitoring, measurement and engagement that was acquired by Salesforce. Before moving to corporate marketing, Jon spent over 10 years working with both traditional and digital agencies. His roles included account planning, creative content delivery, and digital strategy for many of Canada’s top brands. Jon mentors at the Volta Startup House and teaches on the subject of digital marketing and sales for startups.
Greg Poirier is the president of CloudKettle, a Salesforce consulting partner that specializes in helping startups improve their lead and sales pipeline. Early in his career, Greg introduced digital marketing at a national cinema chain, rolling out its first social media campaigns, e-commerce strategies, mobile ticketing and couponing initiatives. The first technology company Greg joined was Radian6 (later acquired by Salesforce), where he was leading and implementing their online lead generation activities. He later joined TitanFile and then Livelenz, where his knack for creating efficiencies helped expand his role to chief operating officer. Greg mentors at the Volta Startup House and teaches on the subject of digital marketing and sales for startups.