With "data science" officially upgraded to the "sexiest job of the 21st century" (according to the Harvard Business Review, anyway), it's clear that something hot is going on with information and analytics. This session kicks off with fresh research from PwC about consumer video behavior, as well as a new framework for valuing TV content. On the care front, see a before-and-after customer care experience that illustrates how analytics can transform call center interactions -- and build/rebuild customer loyalty. Over in the land of the Internet of Things, see how data analysis can secure customer data and keep it safe from would-be digital interlopers. Plus: Don't dismiss the well-intentioned QR code just yet! Two industry veteran technologists reveal a new application of the QR code for television, and no, you don't have to fiddle with your phone to find the app that makes it happen.
Ted Hartson, Symbolshifters LLC
Walt Ciciora, Symbolshifters LLC
"Collateral Linkage and the Digital DogTag"
Chris Menier, Guavus
"Raising the Bar on Customer Experience: Contextual and Self-Care Solutions for Call Centers"
JT Taylor, Cisco
"Connected Analytics & Security: Thwarting the Malicious Malcontents"
PwC: Speakers to be announced
Leslie Ellis, Independent Technology Columnist, Ellis Edits Inc.
Walt is Vice President and Co-founder of SymbolShifters LLC. Until recently, he did expert witness work, mostly in patent suits. He was a co-founder with Ted Hartson of EnCamera Sciences, a technology company which developed a method of embedding up to 4.5 Mbps of data in analog television signals without damaging the television signals. The company was sold in 2000 and was the basis of the MovieBeam service introduced by the Walt Disney Company.
Leslie Ellis is owner of Ellis Edits Inc. and Translation-Please.com, a Denver-based analysis/writing firm specializing in the technologies used in cable, multichannel and broadband delivery systems. Her specific focus is "translating" the dense language surrounding the technologies and technology strategies of service providers, and particularly cable service providers.
Ted Hartson is President of SymbolShifters.
Chris has spent the last 15+ years as a sales executive with a focus on the cable and telecommunications vertical. His experience with and understanding of the global communications market helped him build strong sales teams, enter new markets and create new channels. Prior to joining Guavus, Chris headed sales initiatives at Netezza (acquired by IBM for 1.7B), NexTone Communications (acquired by GENBAND), KMC Telecom Holdings, Inc., and helped found Exit 18, Inc., creating an ISP serving Southwest Florida. Chris studied computer engineering at the University of Iowa.
As Senior Manager Portfolio Marketing, Taylor is responsible for driving thought leadership and marketing for two areas of the Cisco portfolio. Cisco’s Infinite video solutions, which powers multiscreen video experiences for service providers and media companies worldwide and Cisco’s Connected Home initiative focusing on analytics and cyber security.