Advertising aficionados are fond of pointing out that when an advertisement is about something of interest to the viewer, it's not an annoyance. It's useful information. This session reveals what's hot at the intersections of advertising and all forms of video -- from linear/live, to on-demand, over-the-top and mobile. Included: A fresh look at how data and new advertising formats can reverse the desire to see fewer ads -- while increasing the amount of time people watch programs. And: a "publisher first" ad management approach for online ads that tracks revenue, fill rates and user experience in real time. Plus, new ways of combining TV analytics with social data to better understand and reach audiences, a fresh approach at linking buyers and sellers of linear television time and a new way to apply ad personalization across on-demand and TV platforms.
Zane Vella, Watchwith
"Less is More: Rethinking TV Advertising for a Multi-Platform, On-Demand World"
Rhodes Mason, Internet Video Archive LLC
"AdQ Video: A Smarter Video Ad Platform"
Aaron Goldman, 4C
"Seizing Fragmented Attention to Save TV Advertising"
"TV Advertising's Fast-Changing Mashup - Where Internet and Cable Networks Converge"
Rick Howe, The iTV Doctor
Ofir Daniel, Amdocs
"The Next Generation of Personalized Advertising for On-Demand and TV Everywhere Content"
Stephanie Mitchko Beale, COO & CTO, Cadent
Ofir Daniel, Director of Entertainment Solutions at Amdocs has over 15 years of experience in defining and executing software solutions for global service providers. Ofir currently leads the Entertainment pre-sales activities, which include solution definition, development and implementation activities as well as developing and taking to market Amdocs’ vision for the Entertainment domain. He works directly with customers to provide them with strategic insights and promotes Amdocs’ products, services and solutions to the Pay TV market. Ofir is involved in Amdocs’ foundries (AT&T and Singtel) activities in the Entertainment and Advertisement domains, focusing on innovation and working with strategic partners to bring new set of solutions to Pay TV customers.
Aaron Goldman is Chief Marketing Officer at 4C.
Rick Howe provides consulting services to the video industry, specializing in the positioning (and re-positioning) of companies in the advanced television space, as well as providing business and product development services. He is a Cable Pioneer, class of 2011, having worked with both ATC and Showtime Networks in their formative years.
Mason’s career in entertainment spans over 30 years with positions in film, music, and advertising. For the past decade, he has been at the center of the convergence of entertainment and online video. Mason oversees all client acquisition as well as relations with TV networks, movie studios, and game publisher supplier relations.
Derek Mattsson is President of placemedia. Formerly he was co-founder and CEO of Utah based Vehix.com. After Vehix.com, vice president at AT&T Media Services he championed and developed the concept of packaging cable television and the Internet for auto dealers, ultimately parlaying that strategic sales into one of the most successful online automotive buying websites in the U.S. This success led Comcast Corp., the world's largest cable television company, to acquire Vehix in 2008.
Stephanie Mitchko Beale
As the Chief Operating Officer (COO) of Cross MediaWorks Stephanie provides day-to-day leadership in the development and execution of strategic initiatives. She is leading the Operations and IT teams to champion change efforts and design standardized and stream-lined processes to ensure continued scalability of Cross MediaWorks’ products and services. Cross MediaWorks is the parent company of Cadent Network, the leading national unwired television advertising network and Black Arrow, an international leader in advanced advertising platforms and data solutions, as well as a portfolio of companies that service the media industry.
Zane is founder and CEO of Watchwith, a native digital video advertising platform, where he works closely with innovative advertisers and networks on the future of TV. With an extensive background in the entertainment industry, Zane has both directed and produced numerous live-action projects. At Watchwith, he leads a world-class team of design, product and engineering experts specialized in mobile video and OTT television distribution.