For videophiles, the Internet is the ultimate cornucopia, offering an enormous reservoir of content accessible with only a few clicks. But it's this very richness that produces challenges around discovery, utility, ease of access and cross-platform symmetry. Maybe that's why major players from Comcast to Amazon to Apple are working feverishly not only to aggregate content, but to make it accessible over their own unified delivery platforms. Find out more about the power of the platform as leading business development strategists share their ideas and beliefs about the marriage of online video content with delivery and presentation platforms - and why they think this pairing is critical for achieving scale in a changing video sector.
consumer response and usage behaviors
the critical role of mobile access
how the right content can bolster platform demand and customer retention
strategies for combatting the rising threat from standalone OTT services
Steve Shannon, GM, Content & Services, Roku
Matthew Strauss, EVP & GM, Video Services, Comcast Cable
Will Richmond, Editor and Publisher, VideoNuze
Will Richmond is editor and publisher of VideoNuze, a widely followed online publication which provides daily original analysis and curated news for online video decision-makers available at www.videonuze.com. Will also hosts and organizes VideoNuze’s annual Online Video Advertising Summit and SHIFT // Programmatic Video & TV Advertising Summits, which thousands of industry executives have attended over the past 6 years. In addition, VideoNuze has recently launched VideoNuze iQ, a comprehensive hub for video industry research data (iq.videonuze.com).
Steve Shannon heads Roku’s content and services group which is responsible for establishing new content relationships, acquiring entertainment and growing services on the Roku platform. Steve has co-founded and led many successful companies that have shaped the digital living room.
Matthew Strauss serves as Executive Vice President and General Manager, Video Services for Comcast Cable. In this role, Matt is the steward of one of the the nation’s largest pay TV distributors of video and entertainment services. With a strategic focus on innovation, personalization, and seamless access to the best entertainment experiences across platforms, Comcast Cable has introduced next generation video products and services that transcend traditional TV including the first cloud-based set-top box, the X1 Entertainment Operating System; the nation’s first talking guide; and the most robust video on demand platform in the business, Xfinity On Demand.