Finding snarky stories about the current state of TV Everywhere is a drearily easy exercise. Yet those TV service providers and programmers who are up to their ears in it tell a very different story. One network is seeing triple-digit authentication rates during this year's election coverage, while cable companies are experiencing double-digit growth in usage of their TV Everywhere apps. So why the disconnect? Join us at Imagine Park for a "speed date" treatment of what's really happening with the industry's highly valued (and used!) streaming services.
Andrew Borak, VP, Marketing, Content Distribution, Viacom
Vito Forlenza, Senior Director, TVE Content & Product Strategy, Comcast Cable
Julius Lee, Senior Director, Affiliate Partnership Development & Operations, Disney & ESPN Media Networks
Andrew Borak is Vice President of Marketing in the Content Distribution division at Viacom Media Networks. In this role, Mr. Borak is responsible for developing integrated marketing programs to drive awareness and brand value for the VMN portfolio of brands (including MTV, Nickelodeon, Comedy Central, BET, Vh1, CMT, Spike, TV Land, etc) as well as the next generation premium network, EPIX.
Vito Forlenza is Sr. Director of TV Everywhere Content & Product Strategy at Comcast Cable.
Julius Lee is Senior Director of Affiliate Partnership Development & Operations at Disney and ESPN Media Networks.