Jay Hover, Director of Digital Operations @ Rakuten Marketing
Rob Schutz, Head of Growth @ BarkBox
Adam Schwartz, COO & Co-Founder @ Teepublic & BustedTees
You're acquiring customers - but are they the right ones? What if they're not? In this panel discussion, you'll get the skinny on how today's ecommerce sites are using insights into human decision-making and behavioral economics to convince higher-quality customers to buy, tell their friends and come back for more.
Lunch: 12:20 - 1:30 pm CDT
Jay Hover is Director of Digital Operations for Rakuten Marketing.
Rob Schutz is Head of Growth for BarkBox.
Adam Schwartz is the COO & Co-Founder of BustedTees & TeePublic, two of the web's leading e-retailers for t-shirts. After buying back BustedTees from IAC in 2011, Adam helped BustedTees double revenue through a comprehensive paid customer acquisition and retention strategy. In 2013, Adam Co-Founded TeePublic, a platform where independent artists host online stores. In less than 2 years, TeePublic has acquired almost 400,000 customers primarily through organic and social and has grown revenue and traffic every month since launch.