Coco Iida, Sr. Manager Online Management @ Time Warner Cable
David Nye, Manager, Experimation and Web Analytics @ Hotels.com
Lisa Seaman, Web Optimization Manager @ Autodesk
Moderated by Andrea Warner, President & Publisher @ WhichTestWon
Bounce back from lunch with another sprint through A/B tests from across the internet. Be a part of the action as YOU try to determine which test won. This time we put the focus on more consumer-facing tests with Hotels.com, Ancestry.com and TBD. Make sure you come armed with your conversion A-game - these tests are not easy.
Coco Iida is Sr. Manager of Online Measurement for Time Warner Cable.
David Nye is Manager of Experimentation and Web Analytics for Hotels.com.
Lisa Seaman is the Web Optimization Manager for Autodesk.
A former vice-president for Marketer’s Braintrust, Andrea is one of the world’s foremost authorities in Facebook marketing and CRO. Her other areas of expertise include PPC landing page testing, ecommerce CRO and SEO. Andrea has a Master’s Degree in Education, and a gift for making complicated concepts easy to comprehend.