Russ Painter, A/B Testing and Optimization Manager @ Ancestry.com
Mike Nececkas, Director of Audience Development @ Hearst Digital Media
Thomas Barker, Data and Analytics Lead: Digital & CRO @ Royal Bank of Scotland
Moderated by Andrea Warner, President & Publisher @ WhichTestWon
Get ready to be involved in the action as you are the star of this live A/B Test critiques. Test your conversion smarts as Time Warner Cable, The Royal Bank of Scotland and Autodesk take your through their thoughts on a diverse sample of A/B tests from across the internet. It's up to you to determine which test won--and earn some serious bragging rights.
Thomas Barker is the Data and Analytics Lead: Digital & CRO for Royal Bank of Scotland.
Mike Nececkas is the Director of Audience Development for Hearst Digital Media.
Russ Painter is the A/B Testing and Optimization Manager for Ancestry.com.
A former vice-president for Marketer’s Braintrust, Andrea is one of the world’s foremost authorities in Facebook marketing and CRO. Her other areas of expertise include PPC landing page testing, ecommerce CRO and SEO. Andrea has a Master’s Degree in Education, and a gift for making complicated concepts easy to comprehend.