Presented by Susan Bidel, Senior Analyst @ Forrester Research
The pace of change in the marketing world accelerates faster each year. How can enormous, seemingly inflexible brands ensure they're making the right decisions so they can adapt? Using examples from innovators like Ford, you'll see how to use data to drive decision-making that will keep your business relevant in an ever-changing world.
LUNCH: 1:15 - 2:30 pm CDT
Susan is a senior analyst serving B2C Marketing Professionals. Her research focuses on monetization strategies for the full spectrum of digital publishers across platforms, including digital pure-plays and traditional publishers, both print and broadcast, with digital presence. She has a particular focus on data management and on fraud across platforms.