Maureen Sullivan, Senior Vice President, Strategic Services, and Chief Strategy Officer, Blue Cross Blue Shield Association
With Kevin Goldman, Senior Director of Strategic Communications and Global Head, Media Practice, APCO Worldwide
Kevin Goldman, senior director of strategic communications, is based in APCO Worldwide’s New York office. He counsels clients on media relations, corporate communications, crisis management, competitive positioning and business strategy. Mr. Goldman brings more than 17 years of experience in strategic messaging, recruiting, reporting and media consulting for a variety of clients, in addition to 20 years of experience in journalism.
Maureen Sullivan is senior vice president of Strategic Services and chief strategy officer for the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies.