The software industry has been going through a massive transformation, and the impact to enterprises will be generational. Customers have new expectations driving the need for modernized businesses. Companies have to contextualize the increasing data variety and diversity. Quentin Clark, Chief Technology Officer at SAP, discusses how data is reshaping businesses, redefining what is possible and the role Hadoop plays in that modernization. Quentin highlights why the close collaboration with Hortonworks, Inc. is paramount in helping companies to embrace the digitalization of the world, innovate and run simply.