As sports have become high stakes, global competitions, the performance margins that differentiate good,great and legendary have shrunk dramatically. The importance of finding tiny advantages is greater than ever. Where Moneyball was once a novelty, now it is the norm in every sport as data is mined to find those vanishingly small advantages. And yet, even as sports are awash in data, much of it is applied to surprisingly little effect. David Epstein will discuss the importance of combining big data with cutting edge science about expertise to emerge with "small data": the kind that reveals where those tiny advantages are hiding.
David Epstein is an investigative reporter at ProPublica and the author of the New York Times bestselling book The Sports Gene: Inside the Science of Extraordinary Athletic Performance, published by Penguin in August 2013. He previously was a senior writer at Sports Illustrated.