Ryan Leslie, Recording Artist, Co-founder and CEO, Disruptive Multimedia
Interviewed by: Derek Thompson
Grammy nominated recording artist, multi-platinum producer, and avid technologist. In addition to logging studio time with Madonna, Jay-Z, Kanye West and Beyoncé, he launched the first internet popstar Cassie, who sold over 650K albums fueled by an aggressive pre-Twitter social media campaign on MySpace.
Ryan is the architect and ultimate case study for Disruptive Multimedia's simple CRM for creators and SMBs, a product called SuperPhone. Bravely opting to remove his latest album from iTunes, he used an inbound SMS campaign powered by SuperPhone to earn over $570K in D2C revenue from just 16K fans, a 4x multiple of royalties received on his major label debut which sold 180K copies. He holds a BA in Government from Harvard.
Derek Thompson is a senior editor at The Atlantic, where he writes about economics, labor markets, and the entertainment business.