Barbara Basney, Xerox
Networking Break: 3:30 - 4:00 pm EDT
Vice President Global Advertising & Media, Xerox Barbara J. Basney is Vice President of Global Advertising for Xerox Corporation. She is currently responsible for Xerox brand and product advertising, including traditional television, print, radio and outdoor, as well as digital media. Her responsibilities include the formulation of advertising strategies, campaign development and implementation, media mix optimization and campaign results tracking in more than 35 countries.