Ben Edwards, IBM / Shafqat Islam, NewsCred
Networking Lunch: 12:45 - 2:00 pm EDT
Vice President, Global Digital Marketing, IBM Ben Edwards is Vice President, Marketing Innovation & Platforms at IBM, a $90 billion diversified enterprise-technology company. In this role, Ben runs IBM’s Marketing Innovation Group. This group has developed and scaled a unique enterprise accelerator that sources, incubates and scales the deployment of breakthrough marketing and go-to-market capabilities. Ben is also responsible for the management and deployment of IBM’s marketing technology platform, spanning marketing automation, content authoring and data and analytics.
Cofounder & CEO, NewsCred Shafqat Islam is the Co-Founder and Chief Executive Officer at NewsCred, the world’s leading content marketing platform. As CEO, Shafqat manages the strategic growth of the company, pioneering a new content ecosystem for brands and publishers. Since its founding in 2008, NewsCred has grown to a 180+ person team of technologists, journalists and creative content marketers based in New York, London and Dhaka.